America Ferrara
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Half the Sky & Social Documentary Transmedia
One of the most intriguing things about transmedia when compared to traditional film, particularly documentary, is that through its multiple entry points and interactive experiences it has the potential to more fully engage viewers in causes. It doesn’t just inspire people to action, in other words; at its best, it gives them the tools and initial opportunities to take action then and there. Such is the case with Half the Sky, a four-hour film and transmedia property that airs in two parts tonight and tomorrow on PBS. In fact, it may be possible that Half the Sky is the most […]
by Randy Astle on Oct 1, 2012
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