Film Marketing
-
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two
Tuesday’s post looked at Neil Berkeley and Judy Chaikin as two filmmakers who wanted to create a theatrical release for their films to boost visibility, increase ancillary value and learn for themselves how to operate in the new hybrid model of distribution and marketing. Today we will look at Paco de Onís from Skylight, the company he runs with creative director Pamela Yates and editorial director Peter Kinoy, and their film/media project Granito Paco de Onís, Skylight and Granito According to de Onís, Skylight is “as much a filmmaking organization as a human rights organization.” Hence their goals are not about monetary gain […]
by Jon Reiss on May 8, 2015 -
Distribution Transparency: Four Filmmakers Reveal Their Distribution Numbers, Part One
Alternative distribution models are no longer the experiment, but are now the norm for the vast majority of filmmakers. However because of a variety of reasons, including not least contract obligations and a fear that exposing numbers may not show the filmmaker in the best light, many filmmakers have been reticent to give out the real numbers from their film’s releases. As a result, for last October’s Getting Real Documentary Conference, held by the International Documentary Association, I wanted to create a panel where the participants were required to reveal the data about the releases of their films. I wanted […]
by Jon Reiss on May 5, 2015 -
Should Independent Films License Products like Hollywood?
While pitching Like Me at the Dogfish Accelerator Demo Day last month, Go Infect Films’ Jessalyn Abbott remarked that a complimentary clothing line would compound its release. I was — immediately and regrettably — skeptical. Of the substantial batch of independent films I seek out each year, not one in recent memory has touted more than a poster and the occasional t-shirt. I filed Go Infect’s marketing strategy away as “unusual” and “ambitious.” A couple days later, when the internet was astir with slack-jawed admiration for Her, I read that Spike Jonze’s longtime “collaborator,” Humberto Leon of Opening Ceremony, had created his […]
by Sarah Salovaara on Jan 7, 2014 -
THE STATE OF PROMOTION TODAY?
Bob Lefsetz posted this video today about promotion in today’s music world. (If you don’t get his newsletter about the music business, you can subscribe at the link.) Here’s what he wrote: To succeed in the artistic world you need two things: concept and execution. Execution without concept is all those big name records that you spin and find not exactly unlistenable, but unmemorable. Concept with failed execution is this video. But watch it anyway, because the concept is so damn good. Anybody who tells you they’ve got a grip on today’s landscape, that they know everything, what’s truly going […]
by Scott Macaulay on Oct 26, 2010 -
Am I a Filmmaker or a Brand? Why Not Be Both?
A year ago, I brought the preview copies of Think Outside the Box Office to sell at Independent Film Week, straight off the press. This week in addition to being a lab leader and mentor of the new IFP Filmmaker Labs, I have the honor of being paired in a Cage Match on Thursday with Michael Tully from Hammer to Nail, and Michelle Satter from the Sundance Labs on the subject: “Am I A Filmmaker or Brand”. I thought I would throw down some thoughts on the subject. I don’t think that “filmmaker” and “brand” are exclusive of one another. […]
by Jon Reiss on Sep 21, 2010
