“Once we said, ‘We’re doing this’, there was no going back,” stated IFP Executive Director Jeffrey Sharp earlier this week, remembering the moment this past March when he and the organization decided that the 42nd edition of IFP Week would go virtual. IFP Week, which began today, was among the first of the Fall film industry events to definitively move online, and it was a risk. “No one knew anything at that moment,” said Sharp about the progression of the pandemic and its impact on the industry. “But it was our board that really encouraged us to move quickly and […]
by Scott Macaulay on Sep 20, 2020In 1979, in a rented Manhattan screening room, there was the IFFM — the Independent Feature Film Market, five days of film screenings that connected new emerging American feature film markets with a burgeoning array of distributors and overseas buyers. A year later, the IFP — first the Independent Feature Project and now the Independent Filmmaker Project — was officially born, and for much of its early existence it was defined by the IFFM. The Market moved to the Angelika Theater, screenings went from 1979’s 20 to the dozens, and the chaos of rabid filmmakers targeting anyone with an industry […]
by Scott Macaulay on Sep 16, 2016The first rule of Film Week is that if you have time to blog during Film Week, you’re probably not doing it right. The second rule of Film Week is that if you attend, the best part is that you will meet all kinds of awesome people making awesome films. This may intimidate you. It’s okay. Be cool. I guess that’s the third rule of Film Week, bro: just be cool. When the good folks at Filmmaker Magazine asked me to blog about Film Week again this year, I knew I wanted to write about some of the awesome people […]
by Penny Lane on Sep 24, 2012In the late spring of 2000, I found myself across a desk from one Milton Tabbot (currently IFP’s Senior Director of Programming, for the unfamiliar) in an office plastered with movie posters in the West Twenties. I was a few months away from finishing college and, unsure of what exactly to do with myself, had applied on a whim to a position at an organization called the IFP. I wasn’t sure exactly what this shadowy group did, but I knew I’d heard of it; the job was a marketing gig, and involved a big upcoming event called the Independent Feature […]
by Jeff Reichert on Sep 20, 2012A recurring topic all last week at IFP’s Marketing and Distribution Labs was how indie filmmakers can get the most out of their film’s release, both monetarily and in terms of marketing. Friday morning the conversation turned granular (but no less interesting) with lab leaders Jon Reiss, Amy Dotson, and Milton Tabbot discussing the pros and cons of various forms of merchandising. Stressed repeatedly – the key thing to remember is that each film requires a distinct merchandising campaign. Think about your film’s core audience, and what kinds of products they would most likely be interested in. Then plan accordingly. […]
by Jane Schoenbrun on Dec 12, 2011