In September 2015, I launched a Kickstarter campaign—a tongue-in-cheek effort to raise $308 to make 12 hats embroidered with the word “movies.” Three years later, I find myself president of Movies Brand, a company that has released more than 30 products emblazoned with the word “movies,” worn by the likes of Mel Brooks, Josh Safdie, Ana Lily Amirpour, Larry Karaszewski and some 2,000 others. So, how did a Kickstarter joke turn into a real business? Well, it depends on what you mean by a real business. Some background may be in order here. My first love wasn’t hats. It was […]