Paul Davidson
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Wide Open or Ajar: Theatrical Windows in the VOD Age
It used to be so simple: Release a movie in theaters and, several months later, it would come to your local video store. Nowadays, each and every film’s release pattern and chosen distribution platforms are—or, at least, should be—idiosyncratic, unique, and specifically tailored. “The first thing you have to ask yourself,” distribution consultant Michael Tuckman says, “is who is your audience, and work backwards from there to figure out what windowing you’re going to do.” If the target audience is a young demographic who spend most of their time on devices, then, according to The Orchard’s Paul Davidson, “a SVOD […]
by Anthony Kaufman on Jun 11, 2018 -
Hits and Misses: Anthony Kaufman Surveys the Sundance Class of ’17
The headlines said it all: “Hollywood Faces August Death March,” “Bummer Summer” and “Beleaguered Box Office.” OK, Hollywood had a tough year, but does that necessarily apply to independent films? Well, as the saying goes, a receding tide sinks all boats. And so it was in 2017: If people were going out to fewer movies and streaming more episodic content at home, it affected both indie films and tentpoles. But if we look back at the films that premiered at Sundance 2017, there are a few instances to inspire hope: The Big Sick, of course, was the big one; Wind […]
by Anthony Kaufman on Dec 14, 2017 -
Hits & Misses: The Theatrical Performance of the Sundance Class of ’16
How do you measure success these days? When more than two million people vote for you over the other guy and you still lose? When you receive no endorsements from a single major newspaper, your party’s leadership practically ignores you, and you still win? Or, perhaps, when your heralded Sundance acquisition earns a whopping $15.8 million at the box office, but you spend more than twice that in acquisition fees and prints and advertising costs to release it? (i.e., The Birth of a Nation). How about if your film isn’t released in theaters at all, but Netflix paid $5 million […]
by Anthony Kaufman on Jan 18, 2017 -
The Orchard Ripens
One of the busier buyers at the 2015 Sundance Film Festival, The Orchard — per its website, a “21st-century distribution company with a global presence and a local feel” — has only recently made a name for itself as an arthouse distributor. Founded in 1997, they’ve been known as a leading distribution label for independent music; to date, digital music sales, streams and transactions from titles The Orchard oversees have accounted for 20 to 30 percent of all digital music revenue. But recently, The Orchard garnered media attention for its newly created film division, a division that applies the lessons […]
by Erik Luers on Jan 20, 2016 -
Theatrical 2.0
Releasing movies in U.S. theaters isn’t going away anytime soon. But indie film distribution is experiencing a significant tipping of the scales. While theatrical distribution has always been an advertisement for foreign sales and ancillary platforms, like VHS and then DVD, a new wave of film companies are shifting the balance even further, where theatrical distribution is a means to a digital end. As Vincent Scordino, senior vice president of marketing at rising distributor Alchemy says, “Ancillary platforms have always been important to a film’s profitability, but now we’re talking about them more with the rise of iTunes and the […]
by Anthony Kaufman on Jul 23, 2015
