A couple of years ago at a film panel discussion I had to smile at the irony of a $600/hour entertainment attorney solemnly intoning to an audience questioner that his indie-film revenue issues would be solved if he embraced “the Radiohead model.” That is, if the filmmaker decided, like the English superstar band did with their album In Rainbows, to allow fans to pay what they want, even if that was only a penny. But that was back when free was the thing. Indeed, while others had previously experimented with such pricing models, that Radiohead did so with one of […]
by Scott Macaulay on Feb 15, 2011