How to Cut a Trailer Redux: The Styles and Trends Reshaping the Art of Film Advertising
The following article was originally published in Filmmaker‘s Fall, 2020 print edition. We’re drowning in entertainment. Dozens of streamers, from mainstream catnip like Netflix and Disney+ to niche platforms like the Criterion Channel, each offer hundreds of feature films, limited series and TV shows. National theater chains like AMC and arthouse cinemas like the Alamo Drafthouse—at least before and hopefully after the pandemic—serve up fresh options every week on more than 40,000 screens. And legacy networks on basic cable, from NBC to TBS, continue to deliver a firehose of prerecorded content and live broadcasts every day. How to choose? Simple: […]
by Stephen Garrett on Jan 14, 2021
