Raising over $1.1 million on Kickstarter, Who the F*@% is Frank Zappa (working title) recently shattered the crowdfunding record for a documentary project, previously held by the Bill Nye film. Directed by Alex Winter (Deep Web), the film is an authorized exploration of the iconic musician’s life and work. Of course, the project benefited from Zappa’s name recognition and hardcore fan base. But that alone isn’t enough to carry a crowdfunding campaign. In order to drive engagement, the filmmakers extended the campaign far beyond Kickstarter itself with coordinated benefit screening events of Zappa’s concert film Roxy: The Movie around the world, additional “Add On Rewards” including […]