Willa
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Free Webinar: CRISIS/OPPORTUNITY: Four New Innovative Distributors Rethinking the Indie Model
8 Above’s June webinar, co-sponsored by Filmmaker Magazine, profiles four new adventurous and innovative distributors that have emerged on the US independent film scene. Join Scott Macaulay (Filmmaker) and Jon Reiss for a conversation with Elizabeth Woodward (Willa), Munir Atalla (Watermelon Pictures), Elizabeth Purchell (Muscle Distribution), and Theodore Schaefer & James Belfer (Cartuna x Dweck). 🎤 What The Webinar Will Cover How each company approaches curation, audience building, and community engagement What makes these new distribution models unique—and replicable How filmmakers can find the right fit for their work in a shifting ecosystem Whether you’re prepping for a release, scouting […]
by Scott Macaulay on Jun 21, 2025 -
Fresh Starts: 2025’s New Microdistributors
The crisis in independent film distribution started in 2007/08, when the global financial crisis hit; acquisitions plummeted and studios shuttered their specialty divisions. Since then, fewer and fewer filmmakers have walked away from festivals and markets with satisfactory distribution deals. This crisis has led to more of them pursuing an independent path to distribution, either by choice or necessity, but it’s also led to newer companies embracing social media and sophisticated psychographic marketing, such as A24, NEON and MUBI. Now in the mix are a fresh crop of smaller distributors, such as the ones profiled here, reinventing the filmmaker/distributor partnership. […]
by Scott Macaulay and Jon Reiss on Jun 18, 2025
