Parsing DIY Distribution with the CRI Virtual Toolbox

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Need to make a snap decision about a crowdfunding or DIY distribution platform? Then check out the Virtual Toolbox from NYU’s Cinema Research Institute.

The Cinema Research Institute at NYU Tisch School of the Arts’ Graduate Film Program selects four fellows a year who “engage in the entrepreneurial exploration of the film business and initiate valuable research to be leveraged by the film community at large.” This year’s fellows have explored everything from dynamic pricing models to modeling film investment, but while we wait to learn more about their work, recommended and available online now is the Virtual Toolbox, created by 2013 fellow Claire Harlam. Comprehensively covering the DIY distribution and crowdfunding space, the site dynamically breaks down and categorizes companies by revenue split, cost, exclusivity requirements, viewership and more. For anyone trying to decide between VHX and Gumroad, or Tugg and Simple Machine, this site is essential.