On January 26th 2021 my film, LIKE, a feminist noir thriller, debuted on Apple TV, Amazon Prime and others. It has been a long and winding road just to get to the end of the beginning. Part 1 of my article, published in July, details my voyage into the opaque world of film distribution and the ever-evolving influence of streaming, which had for years been diminishing independent film theatrical box office. But then, of course, live audiences were near-obliterated when COVID-19 lockdowns shuttered theaters. In other words, the theatrical exhibition experience was all but gone until who knows when. I […]

Independent film has always had a funny relationship with the world of foreign sales. In the ’80s, it wasn’t uncommon for a certain breed of hip, black-clad downtown New York filmmaker to find most or all of his or her funding from a besotted West German TV-commissioning editor. By the late ’80s and early ’90s, following the model of Jim Jarmusch, independent film produced auteurs like Hal Hartley who developed real audiences — and financing — in territories like France, Germany and Japan. But for a myriad of reasons — and, indeed, like the rest of the film business — […]

Tuesday’s post looked at Neil Berkeley and Judy Chaikin as two filmmakers who wanted to create a theatrical release for their films to boost visibility, increase ancillary value and learn for themselves how to operate in the new hybrid model of distribution and marketing. Today we will look at Paco de Onís from Skylight, the company he runs with creative director Pamela Yates and editorial director Peter Kinoy, and their film/media project Granito  Paco de Onís, Skylight and Granito According to de Onís, Skylight is “as much a filmmaking organization as a human rights organization.” Hence their goals are not about monetary gain […]

Alternative distribution models are no longer the experiment, but are now the norm for the vast majority of filmmakers. However because of a variety of reasons, including not least contract obligations and a fear that exposing numbers may not show the filmmaker in the best light, many filmmakers have been reticent to give out the real numbers from their film’s releases. As a result, for last October’s Getting Real Documentary Conference, held by the International Documentary Association, I wanted to create a panel where the participants were required to reveal the data about the releases of their films. I wanted […]

Following this week’s Sundance announcements, I linked in my newsletter to two articles I wrote back in 2009: “So You Didn’t Get into Sundance” and “Letter from the Future.” This first is a consoling “what to do next” kind of piece, and the second is an only partly tongue-in-cheek riff on alternative ways to approach festival distribution. The latter owes a lot of Jon Reiss, who in articles written for Filmmaker and elsewhere has advocated for making your festival premiere your premiere and to make a DIY distribution your plan A, not some hastily considered fallback plan when a big […]

Jamie Wilkinson, CEO of the direct-to-fan online video platform VHX, had some words to filmmakers on Peter Katz’s Hollywood 2.0 podcast. Specifically: amp up your social media game. In the conversation, which also discusses some of the platform’s early successes, the role of filters and gatekeepers, and VHX’s partnerships with distributors, he preaches the virtues of building an audience online. “How do we get people promoting each other’s works?” he asks. “You may have made the most amazing film in the world, but you have zero followers on Twitter. How are you going to get the word out? In the […]

In his short film Not So Fast, filmmaker David Sandberg managed to achieve a dramatic tunnel effect with no more than a few Ikea products and the free 3D modeling app, Blender. The very embodiment of DIY ethos, Sandberg fashioned a portable light — enclosed in a trashcan — to his dolly — a bit of shelving — and orchestrated the action atop his PVC pipe track. Granted, his battery pack and Black Magic Cinema Camera don’t exactly run cheap, but the homemade equipment used to relay his protagonist’s sleepwalking probably rounded out to no more than $30. Watch Sandberg break down his […]

This article by Tom Putnam and Brenna Sanchez about the distribution of their Detroit firefighter documentary Burn originally appeared in our Fall, 2013 print edition. It is appearing online for the first time. “The reports of my death are greatly exaggerated.” — Mark Twain As filmgoers are increasingly flooded with new media options to keep them at home, the prevailing theory is that the days of theatrical releases for independent films are in their last slow throes. We disagree because we just spent the last year filling 300- to 2,000-seat theaters in 170 cities with our firefighter documentary Burn. We […]

Need to make a snap decision about a crowdfunding or DIY distribution platform? Then check out the Virtual Toolbox from NYU’s Cinema Research Institute. The Cinema Research Institute at NYU Tisch School of the Arts’ Graduate Film Program selects four fellows a year who “engage in the entrepreneurial exploration of the film business and initiate valuable research to be leveraged by the film community at large.” This year’s fellows have explored everything from dynamic pricing models to modeling film investment, but while we wait to learn more about their work, recommended and available online now is the Virtual Toolbox, created […]