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Trailer Watch: Justin Simien’s Dear White People

Dear White People was unsurprisingly divisive at Sundance, where some viewers questioned what they saw as its muddled provocations. Sight unseen, however, this just released trailer makes the film’s aims and strategies rather apparent. Directed by Justin Simien, the satire follows the experiences of four Black students at a predominately White university. With only a few shorts to his name, Simien’s brilliant concept trailer  — whose opening is quoted almost verbatim in the above trailer — went viral, sparking a widespread debate and healthy Indiegogo campaign. It’s an exemplary instance of pre-production marketing, and Simien was able to follow through on its promise. Dear White People will be released by Roadside Attractions on October 17.

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