Watch: Sofia Coppola’s Christmas-Themed Gap Ads
It’s Halloween and you know what that means: less than two shopping months before Christmas! On the heels of summer’s David Fincher-helmed ads encouraging you to “dress normal,” we now have four Sofia Coppola-directed spots tied to the holiday season. The theme is that you don’t have to “get” your family, girlfriend or other significant players in your life to get them Gap. The shots and vibe are recognizably Coppola’s, the musical selections predictably eclectic. My pick of the litter — the only minute-long spot, the others being 30 seconds long — is embedded above, but it’s a playlist, so afterwards you can watch all four.