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Producer Data: The Numbers Don’t Lie (The Truth about Independent Film Revenue)
Last fall, desiring information to aid our own filmmaking careers, we launched an experiment to see whether we could obtain hard data on independent film revenue. Having experienced firsthand how difficult it is to get this information, we created a Google form and asked filmmakers to self-submit not just their feature film top-line revenue data, but thorough, detailed and specific numbers on everything from their budgets to best- and worst-performing revenue streams to cast to how much their films made in gross and net terms. From the details of the 104 submitted films, we have drawn critically important—and many surprising—conclusions. […]
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Case Study: Dramarama
At the end of the 2000s, Jonathan Wysocki went to both the Sundance Screenwriters and Directors Labs, then spent years on projects that would assemble pieces of financing before falling apart. All the while, he watched colleagues from those labs launch Kickstarter campaigns and make ultra-low-budget debuts. Deciding to take a similar approach, at the start of 2019, he raised $62,000 on the crowdfunding platform and an additional $180,000 in private equity and was shooting his first feature, Dramarama, by summer. Of course, as the timeline above suggests, Wysocki’s picture will forever be asterisked in the independent film distribution history […]
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Case Study: S&M Sally
S&M Sally, the third feature in writer-director Michelle Ehlen’s trilogy of character-based comedy dramas dealing with gender and sexuality, was financed largely via crowdfunding and premiered at the Frameline Film Festival in June 2015 before going on to play more than 70 other fests, generating about $15,000 in revenue. For Ehlen, who has a devoted fanbase, festivals provide a kind of audience research: “Even if my films might land on the LGBTQ circuit, I try to go to bigger festivals, too. The festivals guide me as to how big a movie this is, how big the audience is, then I […]
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Case Study: Playing with Beethoven
“As a filmmaker, you’re just happy if your investors get paid back,” says director Jenn Page about her sixth feature, 2020’s Playing with Beethoven, produced for just $65,000. “Even if you’ve done the whole thing—produced it, packaged it and spent your life on it—you just go, ‘Let me just please make my investors’ money back,’ and even that is always obviously risky in this business. You literally put in the packet to your investors, ‘You’re probably not going to make your money back.’ What kind of business does this?” With the exception of her very first film, Page hasn’t had […]
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Case Study: Desperate Acts of Magic
Joe Tyler Gold made his magic-themed comedy Desperate Acts of Magic, co-directed with Tammy Caplan, “a day or two a month, over 18 months, until the film was done,” he says. The protracted production worked in the film’s favor because, with new crews shuffling in and out, “people kept getting introduced to the movie, and we kept getting new supporters. So, we were able to get donations and funding through the whole process and, toward the end, when we released our trailer, a producer saw and was impressed by it. He saw that we were looking for money, and he […]
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Artistic Outputs: Filmmakers and Production Designers on Using Generative AI
“An ominous slender figure in the foreground, a gay couple kissing in the distance, alleyway, two-point perspective, at night, a bar crowded, 8K, cinematic, cinematic composition, in the style of Jean-Luc Godard, rendered in the Gaspar Noe engine.” Via Zoom, Natou Fall shares her screen with me, allowing me to look at the hundreds of images she’s created using text prompts in the generative AI program Midjourney. The image resulting from the prompt above is an eerie one of a silhouetted couple holding hands, both wearing fashionable flared jackets and standing in a sparse, neon-accented nightclub with a figure lurking […]
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Seeing Eye to Eye: Color Correction Styles Across Today’s Film Restorations
Going to the cinema to see a 4K restoration or buying a Blu-ray of a beloved classic from a boutique publisher, one is never quite sure what one will get, colorwise. Frequently, a distinctly tinted veil seems to have fallen over the screen from the first frame. Sometimes, this is a chilling greenish blue, one that bronzes flesh tones and adds a steely, Melvillean atmosphere to the proceedings. On other occasions, it is yellow, as if golden hour had found a way to fall day and night, indoors and out, then curdled from its newfound monotony into a stubborn, pissy […]
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The 24 Features of 2022 Shot on 35mm
The main poster for Steven Spielberg’s The Fabelmans displays its characters within the frames on three strips of celluloid: young Steven Spielberg stand-in Sammy Fabelman (Gabriel LaBelle) holding a 16mm camera, mom Mitzi (Michelle Williams) dancing in car headlights, etc. This makes sense for the “childhood of a 1970s filmmaker” plot, and it tracks technically as well. Like every Spielberg feature—save the digital-world portions of Ready Player One, the CG of The BFG and the mocap experiment of The Adventures of Tintin—The Fabelmans is shot on 35mm. But look closely and this key art doesn’t make any sense: The vertical […]
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Self-Service Distribution: Director Lisa Hurwitz on Distributing Her Documentary, The Automat
Back in the fall of 2021, still in the midst of the COVID-19 pandemic, I had come to terms with the apparent fate of my film, The Automat, about the Horn & Hardart automats that operated in the United States from the late nineteenth to late twentieth centuries. The Automat had been accepted to the 2020 edition of the Telluride Film Festival—which was, of course, canceled. But I was alive, and none of my friends and family had perished of COVID. And, while a couple of other festivals I had been invited to chose to not program the film in […]
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The Body Is a Tool
From working in the camera department, I can still picture vividly some of the worn-down bodies I observed between takes: DPs, camera operators, ACs, grips and electricians standing at slightly odd angles, gripping their lower backs with one hand like a scissor jack propping up their spines. Whenever a fellow assistant or operator passed me a rig I didn’t have enough strength to hold properly, I would feel my lower back compensating in a way I knew it shouldn’t, and it wasn’t hard for me to understand that that strain might stick around if I kept it up. I heard […]
