“Hollywood Flirts with Short Films on the Web” was a New York Times headline from June 2000. Sites like iFilm, Pop and, most prominently, AtomFilms were seeking broadband gold by streaming shorts online. AtomFilms even had a coup—it had just “premiered” George Lucas’s USC film school short, Electronic Labyrinth: THX-1138 4EB. In the article, Atom CEO Mika Salmi talked about the new and growing audience ready to devour shorts “on airplanes, in shopping malls and even in elevators,” while the author also wrote about shorts budgets heading into the millions of dollars.  Just three months later the dotcom crash would […]