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in Filmmaking
on May 15, 2006

Ray Pride scopes out Marc Lee’s piece on activist director Robert Greenwald and his WAL-MART: The High Cost of Low Price in U.K.’s The Telegraph. Here’s the excerpt Pride quoted:

And it is not a model to make money. We had 750,000 people at 8,000 screenings, but they didn’t pay nine or 10 dollars each to see the film: a church bought one copy and showed it to 300 people, a student dorm bought one copy and had 50 people see it. However, from the point of view of reaching people, it is absolutely great. Would I have preferred to see it go straight to TV? No, I wouldn’t. When people see the film in a group, their mindset is different. There’s going to be discussion afterwards, and, in some cases, they are going to take action.”

Elsewhere, the great lefty political blog Firedoglake (co-run by Natural Born Killers producer Jane Hamsher) links to director Robert Greenwald’s “Ned Lamont for Senate Introduction Video, a clip Greenwald came up with to support Joe Lieberman’s challenger in the Connecticut Democratic Primary.

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