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I’m not usually a fan of films using negative quotes in their promotional materials, but in the case of this teaser for Rick Alverson’s The Comedy, it feels totally appropriate and is in tune with the general vibe of the film. This spot is so minimal but, I think, highly effective. It goes against the grain by selling the film as actually what it is, rather than making it seem more palatable and crowdpleasing. The film is coming out in November through Tribeca Film, and you’ll be seeing more Filmmaker coverage of the film in the buildup to its release.

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