B-SIDE’S FESTIVAL GENIUS GOES TO IFP
In a release sent out moments ago, the IFP has announced that B-Side, the recently shuttered Austin-based technology and distribution company that provided Web site services to film festivals, will be handing over it’s “Festival Genius” technology to IFP. Slated, a company that provides film and market research services to producers and distributors, has acquired B-Side’s intellectual property and will be licensing the service to IFP.
According to the release, key members of the B-Side staff will be joining IFP while founder Chris Hyams and senior executives from the company will be joining Slated. As you read on the blog earlier this year, B-Side closed its doors after losing funding.
IFP plans to expand the Festival Genius technology, which for the last four years has provided festivals and filmmakers with audience feedback, and have locked agreements with festivals like Sundance, Fantastic Fest, Austin Film Festival, Independent Film Festival of Boston, Newport Beach Film Festival, Phoenix Film Festival and NewFest to use Festival Genius for their upcoming editions.
Read the full press release and learn more about Festival Genius here.