With conventional theatrical distribution deals harder to come by, independent filmmakers are increasingly looking towards DIY, or do-it-yourself, releasing strategies for their movies. But the truth is that there is no one, sure-fire way to distribute a movie. Certain platforms accessible to self-distributing filmmakers work beautifully for some movies while being terrible for others. Each film possesses its own specific DNA, and to determine its most appropriate strategy requires an analysis of a film’s goals, assets and realistic potential. For some, a goal will be to recoup investments. For others it will be to get a modicum of renown, and […]