When Sora, OpenAI’s video generator model, hit the internet in February, realistic-looking demo videos flooded social media, usually accompanied by some form of “RIP Hollywood” commentary. While Sora still isn’t publicly available, between Runway, Pika and a slew of other video and image generators there have been many questions about what the future of filmmaking will look like—and whether humans will even be the ones making movies in the future. Right now, generative AI is still far away from creating consistent characters and the exact, carefully crafted images that industry professionals require. Maybe a movie will be entirely generated with […]
by Joey Daoud on Jun 27, 2024Vu just announced a new product that aims to make virtual production a lot more accessible: the Vu One. It’s two parts. One part turnkey virtual production studio in a (very, very, big) box. One part Vu’s Virtual Studio, a software platform that makes creating and running virtual scenes a lot easier. Let’s break down both parts. Complete Virtual Production Setup Vu One offers a complete, configurable VP setup, which includes: LED Wall by Unilumin, with sizing starting at 13×9 ft Media Server by Puget Systems LED Processor by Megapixel Stereoscopic camera tracker (more on that below) Optional camera tracker […]
by Joey Daoud on Sep 6, 2023At NAB I had a mission: find out what new products are making virtual production more affordable, more accessible, and not require a master’s degree in Unreal. Fortunately, I found a few options. Plus some new tools that are blending generative AI with virtual production. Let’s dig into what’s new in VP from NAB. Budget-Friendly Virtual Production First is the VIVE Mars CamTrack—a complete package for creating an affordable virtual volume. HTC’s VIVE has been in the virtual reality space for a while, with some of the top VR headsets. They also make the VIVE Tracker, a palm-sized puck that can track […]
by Joey Daoud on May 23, 2023From uploading to the cloud to editing in the cloud to collaborating across the cloud, there was no shortage of new tools and workflow ideas at NAB to help shoot and edit quicker regardless of where your team is located across the globe. Let’s dive into a few of the most interesting updates, from remotely collaborating to remotely working. Camera to Cloud First up, let’s talk about camera-to-cloud workflows. The biggest update from Frame.io was the extension of the C2C workflow to still photos. Now, unlike video where you can use an external device from Atomos or Teradek to add […]
by Joey Daoud on Apr 27, 2023The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on Frame.io updates here). But in chatting with Michael Cioni, Adobe’s Senior Director of Global Innovation, things took a fascinating turn when discussing Firefly, Adobe’s generative AI model, and the future of AI in media production. Our conversation explored the integration of AI tools in Adobe’s products, as well as the broader implications of AI-driven technologies on the creative process. Michael shared his insights on how the shift towards generative AI solutions could significantly […]
by Joey Daoud on Apr 27, 2023In the early days of the global shutdown, even before the canceled NAB would’ve taken place, Blackmagic Design had some product announcements that ended up being very appropriately timed: Updates to their Pocket Cinema cameras and the ATEM Mini, and the release of the brand new ATEM Mini Pro. I had a chance to chat with Bob Caniglia, Director of Sales Operations in North America for Blackmagic Design, about the new updates, as well as some thoughts on the new ATEM Mini Pro after using it for a few weeks. Turning Cinema Cameras Into Broadcast Cameras Working our way down […]
by Joey Daoud on Jul 29, 2020Since Sean Baker’s Tangerine hit the scene as the first feature film shot on iPhone, more filmmakers have embraced mobile production as a viable filmmaking tool. Steven Soderbergh shot Unsane and High Flying Bird on an iPhone 8. Claude Lelouch shot over 30% of his latest film, The Best Years of a Life, on an iPhone and loved the experience so much that his next film (not yet released) was shot entirely on an iPhone. Behind all these iPhone-lensed features there has always been one go-to app: FiLMiC Pro. FiLMiC Pro unlocks professional-level control over the phone’s camera, including exposure, […]
by Joey Daoud on Oct 9, 2019Most of the big news that comes out of NAB you’ll hear about, whether you’re there or not. Where NAB gets interesting is when you wonder around the cavernous Las Vegas Convention center, especially towards the back or perimeters, and stumble on some interesting gems of tools that might a unique solution or make production life just a tiny bit easier. Here’s a round-up of some of the smaller finds from NAB (as well as a few bigger ones), all focused around production (post-production is coming up next). Litra Litra has some amazingly clever battery-powered portable LED lights. The LitraPro […]
by Joey Daoud on May 12, 2019Announced towards the end of last year, Nikon had their two new full-frame mirrorless Z mount camera systems on full display at NAB, which ran April 6 – 11 in Las Vegas. The Nikon Z 6 and Z 7 can both shoot full-frame 4K Ultra HD, can output a 10-bit N-Log signal via HDMI, can record up to 120 fps at 1080p, and contain standard video recording functions such as autofocus and timecode. While the Z 6 obviously has a lower ranking model number and is over a third less expensive than the Z 7 ($1,995 vs $3,399, body only), […]
by Joey Daoud on Apr 18, 2019Polaroid sent over their handheld 3-axis stabilizer for GoPro for a hands on review. In the video below I do a run through of the device along with taking it out for a spin with some test footage. At $180 it’s one of the least expensive gimbals for GoPro, and the shots are impressively smooth. Controlling the camera takes a little getting used to. It works with the HERO 3/3+/4. You can use it with or without an LCD BacPac (it includes a spacer when using it without). I caved and bought the screen because it was getting hard to operate holding a phone […]
by Joey Daoud on Jun 29, 2016