Filmmaking - Production


NAB 2023: New Gear That’s Making Virtual Production More Affordable and Accessible

VIVE Mars Camera Tracker on display. With a toy parrot.

At NAB I had a mission: find out what new products are making virtual production more affordable, more accessible, and not require a master’s degree in Unreal. Fortunately, I found a few options. Plus some new tools that are blending generative…  Read more

By May 23, 2023

New York State Budget Includes Expansion of Film and Television Tax Credits

New York state’s just-passed fiscal year 2024 budget includes an expansion of the New York Film Tax Credit, Governor Kathy Hochul announced yesterday. The amount allocated to the program has been raised substantially, from $420 million per year to $700…  Read more

By May 4, 2023

Camera to Cloud to Remote Collaboration: New Remote Tools and Workflows from NAB 2023

Atomos Cloud Studio - Cloud Edit

From uploading to the cloud to editing in the cloud to collaborating across the cloud, there was no shortage of new tools and workflow ideas at NAB to help shoot and edit quicker regardless of where your team is located…  Read more

By Apr 27, 2023

A Chat with Adobe’s Michael Cioni on Navigating the AI-Driven Future of Media Production

Joey Daoud and Michael CioniJoey Daoud and Michael Cioni

The two big product updates from Adobe at NAB were text-based editing in Premiere and still photo support in Camera to Cloud (you can read our coverage on updates here). But in chatting with Michael Cioni, Adobe’s Senior Director…  Read more

By Apr 27, 2023

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