Crowdfunding
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Personalizing Crowdfunding to Get #STUCK in Theaters
My entire life, all I’ve ever wanted to do was to make movies. After a speedy ten-day shoot, recasting our lead actors 24 hours before principal photography, and the usual financier-disappearing-mid-way-through-the-schedule craziness, my feature debut #STUCK was finally realized… And that was the easy part. The hardest part was still ahead of me: distribution. Thus was born getSTUCKintheaters.com — #STUCK’s unique crowd-funding website to raise $150,000 for #STUCK’s theatrical and VOD distribution. Why go on your own? Why not Kickstarter, and the like? Originally we planned for a more traditional campaign, using an established crowdfunding site. One site actually contacted us […]
by Stuart Acher on Dec 13, 2013 -
Landon Van Soest Crowdfunding for Artificial Retina Documentary Light Darkness Light
Landon Van Soest, a founder of the Brooklyn Filmmakers Collective, is nearing the end of a Crimso campaign to fund his latest documentary Light Darkness Light, an intimate portrait of a candidate for artificial retina implants. Plotting the move from blindness to sight both narratively and visually, Light Darkness Light promises to be a revelatory examination of science and human nature. Filmmaker spoke with Van Soest about his technical plans, and how this documentary could serve legions of would-be patients in the future. Light Darkness Light‘s campaign ends in two days, on Thanksgiving, so please consider donating sooner rather than later. Filmmaker: Before we get to the film, I wanted to ask about the […]
by Sarah Salovaara on Nov 26, 2013 -
How I Learned to Stop Worrying and Love Crowdfunding…For the Most Part
The following is a guest post from filmmaker Bryan Poyser, who is currently crowdfunding the road show for his most recent film, The Bounceback. Bryan’s A.S.A. (Air Sexes As) name is “Lunchmeat.” I am currently in the midst of what must be the longest month and a half of my life. On October 4, we launched a Kickstarter campaign to raise money for a “Road Show” for my film The Bounceback, which will wrap up this Sunday, Nov. 17th. I’ve barely been sleeping, I’ve had depressive lows and giddy highs, nearly all of my pride has been swallowed and yet […]
by Bryan Poyser on Nov 14, 2013 -
Prefundia Promotes Crowdfunding Preawareness
Pre-awareness — in studio parlance, it usually refers to viewers' recognition of a film property before its release. In today's crowded landscape, it's considered an important factor when greenlighting Hollywood tentpoles, and it's why you see so many remakes, reboots and franchise films. In the indie world, there's pre-awareness too. It can be created by everything from grassroots publicity before a film's release to the ability of successful crowdfunding campaigns to stoke interest in a project. And, if the folks at Prefundia are right, there's crowdfunding pre-awareness — buzz preceding a project's launch on Kickstarter or Indiegogo that can help […]
by Scott Macaulay on Nov 13, 2013 -
ScreenCraft’s Digital Discourse: Build Your Audience Now
“Distributing is easy, marketing is hard.” With that statement, moderator Ryan Koo kicked off the discussion at ScreenCraft’s recent Digital Discourse panel on the future of content creation and releasing. Nestled in the WGAE suite of a Tribeca high rise, the participating panelists included YouTube’s Amy Singer; Erica Anderson, Chief Marketing Director at Seed&Spark; Erick Opeka, SVP of Digital Distribution at Cinedigm; @radical.media’s Adam Neuhaus; and BOND 360 Founder and CEO, Marc Schiller. Chances are, you’ve heard it before: with so much of the independent film world unspooling in a viral sphere at a hair-raising pace, filmmakers must be prepared […]
by Sarah Salovaara on Nov 8, 2013 -
Click Here Lifts the Curtain on the Development Process
Any filmmaker knows that the script is but the first brick in a winding pathway to production. The feature documentary Click Here: Or How I Learned to Stop Worrying and Love Making Movies takes this fact to heart, training the lens on the action that transpires before the camera even rolls. For Pete Chatmon and Candice Sanchez McFarlane, the development process effectively began at the 2008 Tribeca Film Festival, where their screenplay $FREE.99 debuted in competition, netting Chatmon TFI’s Creative Promise Narrative Award. While they found their fair share of industry champions, raising production funds proved to be another story altogether. Five years […]
by Sarah Salovaara on Oct 28, 2013 -
My Crowdfunding Crash Course: 14 Tips from The Royal Road
After my very successful crowdfunding campaign this summer I’ve been asked repeatedly for tips and advice by numerous other filmmakers. In the spirit of helpful guidance (and to make it easier to deal with as people keep asking me to share this info) here are my tips and guidelines. I did my campaign on Kickstarter but these guidelines are equally applicable on Indiegogo and other platforms. 1) Make sure your description is compelling, as concise as possible and conveys urgency. Click the link to see mine — you can decide whether you think it’s compelling, but in any case it […]
by Jenni Olson on Oct 17, 2013 -
How the JOBS Act and Equity Crowdfunding Will Impact Indie Film
Yesterday was the day that “equity crowdfunding” becomes a legal means to raise investor money. For the last 80 years, companies have been required to register with the Securities and Exchange Commission (SEC) or a state entity in order to publicly solicit investors and advertise the sale of securities. On April 5,2012, President Obama signed the Jumpstart Our Business Startups Act, popularly known as the JOBS Act. Now, a year and a half later, it is taking effect. The federal bureaucracy grinds slowly. The first fundamental change in fundraising occurs because companies can now solicit “accredited investors,” those covered under […]
by David Rosen on Sep 24, 2013 -
Making the Movie Was Easy, Crowdfunding Is Hard
Making the movie was easy, crowdfunding is hard. Ok, that’s a ridiculous oversimplification, but not completely untrue. I’m currently in the midst of a crowdfunding campaign to raise post-production funds for my first feature film, Sidewalk Traffic (a comedy/drama about a struggling filmmaker and new father in post-Great Recession NYC), which I wrote, co-produced and directed this past winter. Realizing the lifelong ambition of directing my first feature film meant making a substantial financial investment (though well short of what an MFA at an elite film school costs), informing my wife and two young daughters that I would be for all […]
by Anthony L. Fisher on Jun 24, 2013 -
Crowdfunding a Transmedia Phenomenon: Director Nicolás Alcalá on The Cosmonaut
With all the discussion about the future of Kickstarter in recent weeks, it may be appropriate that a film that began its campaign at the beginning of the crowdfunding movement is finally coming out this Saturday. The Cosmonaut — a Spanish-made English-language film directed by Nicolás Alcalá and produced by Carola Rodriguez and Bruno Teixidor — raised over €300,000 from 5,000 contributors. It was the first crowdfunded film in Spain and helped pave the way for the foundation of Lánzanos, Spain’s Kickstarter equivalent. The Cosmonaut will be available to watch for free on Saturday on the film’s website; the DVD, theatrical […]
by Randy Astle on May 16, 2013
