The first day at SXSW, the 4th floor. “What’s this line for?” I asked the woman standing next to me. “No idea,” she said. But it wasn’t a line for anything. The crowd was just there. And as I pushed my way through, it slowly started to dissipate. It was like one of those highway slowdowns, where the memory of congestion lingers after whatever caused it. If you’re going to sponsor a festival, at least do something useful, like this rolling Samsung display of panel times, schedule changes and social media activity. When you check into SXSW, you’re given three […]
by Scott Macaulay on Mar 12, 2011Apple announced the new iPad 2 today, and with the announcement came a new iMovie for iPad. The iPad itself is thinner, has a faster processor, has both front and rear-facing cameras (although the still camera is not of iPhone 4 quality), and can be outfitted with a new and very cool protective covering that snaps on via magnets and can be folded for use as a stand. As for iMovie, Jobs said at the keynote that with its precision editor and touchscreen interface multi-track audio “you can really edit a movie on this thing.” I’m not sure I’d go […]
by Scott Macaulay on Mar 2, 2011Here are a few things in my Instapaper this week. In GQ, Mark Harris looks back at “The Day the Movies Died” and the preeminence of easy marketing over original ideas. An excerpt: Such an unrelenting focus on the sell rather than the goods may be why so many of the dispiritingly awful movies that studios throw at us look as if they were planned from the poster backward rather than from the good idea forward. Marketers revere the idea of brands, because a brand means that somebody, somewhere, once bought the thing they’re now trying to sell. YouTube has […]
by Scott Macaulay on Feb 20, 2011Back in September we asked, “Is Apple Delaying a New Final Cut Studio?” The French rumor site Hardmac reported that the next version of editing software had experience “setbacks” and that, furthermore, engineering talent was being transfered to the iOS department. Now, Hardmac is reporting that a new version of Final Cut Studio “should” come out in March or April. From the site: Let’s start with Final Cut Suites. AS we reported earlier, all version of Final Cut should be unveiled in March or early April. It should be a substantial update when compared to the previous version, but not […]
by Scott Macaulay on Jan 4, 2011I’m finding Flipboard, a new app/web reader that launched this week, kind of cool, but I can’t tell how much I really like it yet. What Flipboard does is create on your iPad a “personal magazine,” displaying an aggregation of different feeds and channels in a design-y format. What makes it more than an aestheticized RSS reader is that it pulls in social as well, turning your Facebook and Twitter feeds into channels that you read like flipbooks. So, open the Flipboard version of your Facebook and the cover image might be a collage of Japanese movie posters that a […]
by Scott Macaulay on Jul 22, 2010
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Looks like Banksy’s Exit to the Gift Shop is influencing folks out there. This viral campaign by a group of San Francisco artists, Freedom From Porn , who are protesting the ban on adult material within Apple’s walled garden, clearly cops a few licks from the British artist’s great new movie. Freedom From Porn from Freedom From Porn on Vimeo.
by Scott Macaulay on Jun 10, 2010I bought an iPad the day it came out and wrote a couple of times on the blog and in our newsletter that I’d be posting a review of it. Well, the review is 80% done and sitting on my desktop, but I never finished that final 20% because, frankly, I got sick of reading about the iPad and decided that I didn’t want to add any more verbiage about it to the blogosphere. Short version, though: despite various qualms (no Flash, speakers on only one side of the device, the primacy of Apple’s walled-garden app store, a shutter effect […]
by Scott Macaulay on May 3, 2010Husband and wife producers Joke and Biagio have a highly useful post today up on their blog. (Useful, that is, if you own an iPad and are a screenwriter.) Titled “How To Write a Screenplay on the iPad,” it is the result of a bout of insomnia that has wound up adding functionality to the iPad’s Pages application. From their blog: If you have an iPad, chances are you’re going to buy Apple’s iWork app Pages sooner or later. At $9.99 it’s not a break-the-bank piece of software, and it’s sort of a must-have for iPad owners, anyway. The full, […]
by Scott Macaulay on Apr 8, 2010We just went to press on the new issue of Filmmaker very late last night and as we were doing so we had some informal conversations on a possible iPad version of the magazine. (Check out the blog hopefully later today or tomorrow for my review of the device.) So far not many magazines have published iPad specific editions due to two reasons: iPads weren’t available for testing; and publishers, designers and editors are still in the process of rethinking their products for the iPad platform. Conde Nast is apparently going to be experimenting with several different approaches across all […]
by Scott Macaulay on Apr 6, 2010