Marketing
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MULTI-FACETED STORYTELLING
The IFP and Power to the Pixel’s Cross-Media ForumNYC is coming up April 19, and, as it approaches, several of its participants will be blogging for Filmmaker. Today’s first post is from Mark Harris, who will be presenting his new project, The Lost Children, at the event. Click on the link above for more info and tickets. One of the things that excites me the most about “Cross-media,” “Transmedia” or whatever it is, is the idea of telling a story in many different ways. I know this may not fit into a lot of peoples’ definitions of these terms, but […]
by Mark Harris on Apr 8, 2011 -
OPEN SOURCE FILM TOUR – OR HOW I’M TRYING TO SPARK A POPULIST FILM MOVEMENT
“You have no idea what you’ve created, and how many people this will help” I was wrapped in warm embrace with a woman I had just barely met when she whispered this sentence into my ear. We were standing in the lobby of the Egyptian Theater in downtown Boise, Idaho where my film, JENS PULVER | DRIVEN, had just let out after a lengthy and fairly emotional Q&A with me and Jens Pulver, the subject of my film. This surprising interaction was the first of many that night, and one that came as quite a shock to both myself and Pulver. I […]
by Gregorybayne on Apr 4, 2011 -
The Economist Film Project’s Gideon Lichfield
“We want to encourage people to make good documentaries because we feel like there’s not enough good explaining in the world.” That’s The Economist Film Project’s editorial director, Gideon Lichfield (pictured right), about the recently announced partnership between the British weekly and the PBS News Hour. Beginning April, that “good explaining” will arrive in the form of segments on the PBS News Hour that will include six-to-eight minute clips from full-length and short documentaries as well as related discussions by the anchors, outside experts and, sometimes, the filmmakers. The Economist Film Project is currently in the midst of a submission […]
by Scott Macaulay on Feb 28, 2011 -
WHAT’S IN MY INSTAPAPER: SUNDAY MORNING LINKS, 2/20/11
Here are a few things in my Instapaper this week. In GQ, Mark Harris looks back at “The Day the Movies Died” and the preeminence of easy marketing over original ideas. An excerpt: Such an unrelenting focus on the sell rather than the goods may be why so many of the dispiritingly awful movies that studios throw at us look as if they were planned from the poster backward rather than from the good idea forward. Marketers revere the idea of brands, because a brand means that somebody, somewhere, once bought the thing they’re now trying to sell. YouTube has […]
by Scott Macaulay on Feb 20, 2011 -
BUILDING AN ONLINE MARKETING PLAN
At the Los Angeles New Music Seminar yesterday Ian Rogers from the fulfillment service Topspin gave a talk titled “Getting Practical: a Step-by-Step Sales Plan to Building an Online Sales Plan That Works.” Topspin has posted the PowerPoint slides on its website. The specific plan is oriented towards musicians, but Topspin services filmmakers too, and there’s relevant info here for those looking to build an online business. It’s all about converting casual listeners to fans and followers, getting them to throw down for the swanky merch and not just the buck downloads, and there are recommendations here for maintaining a […]
by Scott Macaulay on Feb 18, 2011 -
IS THIS VIDEOGAME TRAILER BETTER THAN MOST MOVIE TRAILERS?
AICN thinks this trailer for the zombie game Dead Island might be better than most movie trailers, and I tend to agree. More Dead Island Videos
by Scott Macaulay on Feb 16, 2011 -
A DAUGHTER’S TALE: DEBRA GRANIK’S “WINTER’S BONE”
This piece was originally printed in the Spring 2010 issue. Winter’s Bone is nominated for Best Picture, Best Actress (Jennifer Lawrence), Best Supporting Actor (John Hawkes) and Best Adapted Screenplay (Debra Granik & Anne Rosellini). The Ozark mountain holler that is the setting for Debra Granik’s fierce and extraordinary Winter’s Bone seems carved away from much of what signifies as “contemporary America” in cinema today. The movie, which won the Grand Jury Prize at Sundance this year, dwells in a landscape that imbues it with the starkness of classic Western frontier drama. Seventeen-year-old Ree Dolly is the single-minded heroine who […]
by Scott Macaulay on Feb 14, 2011 -
Jean-Luc Godard’s Schick Commercial
Here’s something I didn’t know: Jean-Luc Godard once did a Schick commerical. Nicholas Rombes writes about it over at the Rumpus in his Art Film Roundup: Schick was owned by ultra-Conservative, capitalist extraordinaire Patrick Frawley. Does this matter, that Godard made a commercial to help sell products for a company whose profits supported political causes antithetical to his own? We are all complicit in these hypocrisies, small and large, as we use and consume objects each day whose sources in the global matrix are often obscure. If Godard made the commercial to help fund his more radical projects (perhaps Tout […]
by Scott Macaulay on Feb 10, 2011 -
“LOST IN SUNSHINE” — CROWDFUNDING TRANSMEDIA R&D
Writer/director Jentri Chancey emailed to tell me about her and producer Lorrie Marsh’s approach to developing their independent film project, Lost in Sunshine. She writes: We’ve been continuously working to lift this project from its feet for the past two years. Our approach is to reach out to our (target) audience before the movie’s ever made. And creating an online prequel by expanding narratives, and enhancing audience participation via games, etc., is how we’re attempting to do it. Instead of raising money for actual film production costs right now, we’re raising funds so that we can use fan input, digital […]
by Scott Macaulay on Feb 7, 2011 -
Are You A Nobody Filmmaker ?
Filmmaker Christopher Boghosian has a great post up today at Truly Free Film. Titled, “I am a Nobody Filmmaker,” it’s not a self-pitying whine but rather a rational discussion of what a young and relatively unknown filmmaker can expect from the independent film marketplace as well as audience. He writes: I’m a nobody filmmaker: I don’t have a recognizable name nor a recognizable film. In essence, most of the world couldn’t care less about me nor my movies. This sounds pathetic, I know, but coming to grips with this reality has truly liberated me and provided an invaluable perspective on […]
by Scott Macaulay on Feb 7, 2011
