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in Filmmaking
on Mar 29, 2006


Coolhunting reports that Adidas has hired seven directors to make short films for each of their new “adicolor” hues. The first is by the animation and design house Tronic. On their website, the outfit states, “The strength of Tronic lies in our ability to leverage our various backgrounds as architects, designers, art directors and directors to establish a collective fusing of ideas, images, movement and experience. By actively shaping all projects through a rigorous conceptual process, we transcend preconceived notions of how to arrive at a particular creative solution within any of the media that we work.”

Their film for Adidas? Jenna Jameson playing whack-a-mole. Downloadable for PSP or iPod.

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