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Doc (and Art-Film) Blocking: How Algorithmic Content Moderation is Hurting Indie Films
You have to look hard to find a trailer for the recent release of Smoke Sauna Sisterhood, Estonia’s entry for this year’s Best International Feature Film category, on Facebook and Instagram — and forget about clips. Even though the lyrical documentary about women in an Estonian sauna has won numerous top prizes around the world—Best Directing at Sundance 2023; Best Documentary at San Francisco International; Best Documentary at the 2023 European Film Awards; Best Cinematography at IDFA 2024—many of the film’s artful moving images of women’s bodies were banned by Meta’s algorithms, and the U.S. distributor Greenwich Entertainment had to […]
by Anthony Kaufman on Feb 9, 2024 -
Two or Three Things They Know About You: Marketing Independent Film with Behavioral Data
Dear filmmakers, surveillance capitalism is your friend. Like every other thing we purchase nowadays, movies have been subsumed into the new digital economy, where behavioral data, influence campaigns and social media marketing are an integral part of doing business. Morally, you might have a problem with Mark Zuckerberg’s corporate practices, but there’s no getting around the fact that Facebook and Instagram hold some of the most powerful tools to reach people and manipulate their decision-making—including their choice of which movie to see on a given weekend. “It’s definitely been a help for smaller filmmakers,” says Stephen Metzger, director of marketing […]
by Anthony Kaufman on Mar 17, 2020 -
Swimming With The Megalodons
When the media world’s most predatory shark realizes he’s about to be someone else’s lunch, you have to wonder whether we all might need a bigger boat. Only four years ago, Rupert Murdoch was circling the waters of Time Warner in the hope of hooking those prized assets and feeding them into his own 21st-century entertainment factory. Today, he is the one hocking most of the family jewels to the Walt Disney Company in a $71.3 billion deal that leaves his clan with a stripped-down entity focused on live news and sports, as well as a passive stake in a […]
by Colin Brown on Sep 17, 2018 -
Strangers On This Road We Are On: Mia Lidofsky On Her Facebook Watch Series
Mia Lidofsky is the creator and executive producer of Strangers, a strikingly profound seven-episode series now in its first season on an intriguing new platform, Facebook Watch. Lidofsky is a former assistant to her series executive producer Jesse Peretz (director of The Chateau and My Idiot Brother and a producer on Girls), and an associate producer of People Places Things and Tig. In 2015, Lidofsky was selected for the AFI Conservatory Directing Workshop for Women, where she created the series pilot. The director and co-director of several episodes of the first season (along with partner/filmmaker Celia Rowlson-Hall, a 25 New […]
by Sean Malin on Oct 2, 2017 -
Facebook Unveils an Open-Source 360-Degree Video Camera
Facebook introduced Surround 360, a high-end video camera, today at F8, the company’s annual developer conference in San Francisco. In reality, Facebook unveiled a reference design for the VR video camera, which it plans to release as an open-source project on GitHub this summer. In other words, Facebook will not be producing the camera. Instead, Facebook is open-sourcing the camera in order to encourage developers to take the design and create their own version of the camera. “In designing this camera, we wanted to create a professional-grade end-to-end system that would capture, edit, and render high-quality 3D-360 video. In doing so, we hoped to meaningfully […]
by Paula Bernstein on Apr 12, 2016 -
“If You Selfie I’ll Delete You”: Alessio Fava on Selfie Addiction
Filmmaker Alessio Fava, whose Yuri Esposito was one of the inaugural films at the Venice Biennale College Cinema, has directed this ironic, fantastical social media campaign about… selfie abuse. (I supposed whether that abuse is self-abuse or abuse towards others might depend on the shooter/subject.) This video has gone viral in Fava’s native Italy; check it out above.
by Scott Macaulay on Aug 1, 2014 -
Storytelling for Social Change at Facebook
Tuesday night Facebook hosted a panel discussion about social issue-oriented transmedia at their office in midtown Manhattan. The event was co-sponsored by the Tides Foundation, a San Francisco nonprofit that funds philanthropic ventures, and featured Beth Janson, executive director of the Tribeca Film Institute and representing its All Access program, Didi Bethurum of the social action campaign 10×10 and the documentary Girl Rising, Michelle Byrd of Games for Change, and Libby Leffler, Facebook’s Strategic Partner Manager who interfaces with nonprofits, charities, and philanthropic causes. A lot of the work discussed by the panel comes in the wake of the Half […]
by Randy Astle on Mar 22, 2013 -
Seven Ways to Fail at Promoting Your Film Online (Broken Record Edition)
Since repetition in the form of rote memorization is a major element of education, I’m not going to apologize for this, one of my periodic rants on the ways in which filmmakers (and, sometimes, their publicists) fail in the promotion of their films online and through social media. I’m sure that over the years I’ve posted every one of these points before, as have other writers on our site, like Jon Reiss. But, based on my encounters with filmmakers, their films, and their websites these past few weeks, these are worth repeating. Want to decrease press interest and the size […]
by Scott Macaulay on Feb 17, 2013 -
Story as Software
We are swimming in a sea of data. In 2012, Facebook passed the one billion-user mark, 48 hours worth of new video was uploaded to YouTube every minute and Apple received their one-millionth app submission while the Android store listed more than 600,000 apps with more than 20 billion installs. These stats represent an incredible amount of online activity with a decent percentage attributed to a rise in smartphone and tablet usage. Fame and riches await those who can effectively capture and monetize even a small percentage of this activity. In April, Facebook announced that they were acquiring Instagram, a […]
by Lance Weiler on Jan 29, 2013 -
Independent Film Week: 3 Films I Can’t Stop Thinking About, Part 2
The first rule of Film Week is that if you have time to blog during Film Week, you’re probably not doing it right. The second rule of Film Week is that if you attend, the best part is that you will meet all kinds of awesome people making awesome films. This may intimidate you. It’s okay. Be cool. I guess that’s the third rule of Film Week, bro: just be cool. When the good folks at Filmmaker Magazine asked me to blog about Film Week again this year, I knew I wanted to write about some of the awesome people making awesome […]
by Penny Lane on Sep 25, 2012
