Authors — Jon Reiss
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Film Festival Application Process Do’s and Don’ts (Or, How Not to Shoot Yourself In the Foot When Applying to a Film Festival)
So it’s that intense festival time of year again. You’re considering festivals, applying to festivals, maybe excited about the festivals you’ve been accepted to or recalibrating your expectations after unexpected rejection letters. If so, then the following ten do’s and don’ts may be helpful to you. These suggestions are based not only on my own work with clients, but also from some amazing advice from some really knowledgeable folks who I have had the pleasure of being on panels with over this past year: Basil Tsiokis (programmer, Sundance and DOC NYC), Tom Hall (programmer, Montclair Film Festival), Dan Nuxoll (Rooftop Films), […]
by Jon Reiss on Dec 19, 2017 -
DIY Is Not Dead
A number of people in the independent film world have been saying lately, “DIY is dead” — more specifically, that do-it-yourself (DIY) distribution and marketing is dead, that it’s no longer useful or practical. As a filmmaker and distribution consultant who has been accused of being a proponent of DIY, I thought it important to respond to this claim because it can be harmful to our community in a variety of ways. DIY is a concept, a philosophy, a prime motivator. It’s a phrase with a lot of historical power and roots in the punk rock movement of the 1970s, […]
by Jon Reiss on Dec 14, 2017 -
10 Ways to Advance Your Film’s Story, Outreach and Impact: A Report from the IFP Filmmaker Lab
With all the trauma of this past week, I at least had the good fortune of spending it at the IFP Filmmaker Lab in New York City. Filmmakers and my fellow mentors all showed up Wednesday morning stunned, tired and depressed from watching the election returns all night. Some stayed home but by the middle of the morning nearly all the filmmaking teams had turned up. I say that I was fortunate because one of the things that I love about the labs is that we become a community of support for each other. Even though my morning presentation was […]
by Jon Reiss on Nov 22, 2016 -
Distribution Transparency: Four Filmmakers Reveal Their Numbers, Part Two
Tuesday’s post looked at Neil Berkeley and Judy Chaikin as two filmmakers who wanted to create a theatrical release for their films to boost visibility, increase ancillary value and learn for themselves how to operate in the new hybrid model of distribution and marketing. Today we will look at Paco de Onís from Skylight, the company he runs with creative director Pamela Yates and editorial director Peter Kinoy, and their film/media project Granito Paco de Onís, Skylight and Granito According to de Onís, Skylight is “as much a filmmaking organization as a human rights organization.” Hence their goals are not about monetary gain […]
by Jon Reiss on May 8, 2015 -
Distribution Transparency: Four Filmmakers Reveal Their Distribution Numbers, Part One
Alternative distribution models are no longer the experiment, but are now the norm for the vast majority of filmmakers. However because of a variety of reasons, including not least contract obligations and a fear that exposing numbers may not show the filmmaker in the best light, many filmmakers have been reticent to give out the real numbers from their film’s releases. As a result, for last October’s Getting Real Documentary Conference, held by the International Documentary Association, I wanted to create a panel where the participants were required to reveal the data about the releases of their films. I wanted […]
by Jon Reiss on May 5, 2015 -
Sneak Preview of Bomb It 2 with Artist Stormie Mills
Here’s a little preview from Bomb It 2 from one of my favorite artists and a totally amazing person. It was such a pleasure to meet Stormie Mills in Perth, which is so far out of the way it’s kind of crazy. Stormie told me that Perth is actually one of the most remote cities in the world, especially from the US or Europe. I was able to meet him because I was invited to attend Perth to screen Bomb It and conduct a workshop for filmmakers at the Revelation Film Festival there. I was in Europe at the time, […]
by Jon Reiss on Jul 18, 2013 -
How Not to Make a Kickstarter Video
As some of you may know by now, I am running a Kickstarter campaign for my new film Bomb It 2, which is the follow up to my global graffiti and street art documentary Bomb It. I have consulted on a number of campaigns, but never run one of my own, and I wanted to experience the complete process for myself. I am now personally more obsessed with checking for new backers when I wake up (and every 10 minutes) but what I found to be one of the hardest things to do is to make my own crowdfunding appeal […]
by Jon Reiss on Jul 16, 2013 -
Top 10 Things Learned in the IFP PMD Lab
I have had the good fortune to be involved in IFP’s Independent Filmmaker Labs for the past several years now and, during that time, I have seen innumerable benefits to the films and filmmakers who participate. The Labs provide an opportunity for first-time filmmakers to not only receive feedback on their films from their peers and experienced filmmakers, but it is also the first lab to prepare filmmakers for the essential work of distribution and marketing. This year we launched the IFP PMD Lab (Producer of Marketing and Distribution), the first of its kind. The PMD Lab worked in conjunction with the Filmmaker Labs, […]
by Jon Reiss on Dec 20, 2012 -
A TRIBUTE TO AN EXCEPTIONAL MAN: MICHAEL RIVA, IN THE DETAILS
Production designer J. Michael Riva passed away in Los Angeles on June 7. Below he is remembered by Jon Reiss. — Editor When I first met Michael Riva I thought he was a bit nuts. It was thirteen years ago on a pre-school camping trip for our sons and he had outfitted his tent fit for a bedouin princess. This was accomplished without any expense – a brightly-colored French handkerchief over a side table here, a cot and mattress covered by sheer Indian fabric there, and on the “wall” of the tent he somehow managed to jerry-rig a small landscape. […]
by Jon Reiss on Jun 11, 2012 -
An Innovative Launch for Joffrey: Mavericks of American Dance
For the past four months, my company Hybrid Cinema has been working on the release of Bob Hercules’s new film Joffrey: Mavericks of American Dance, about the history of the Joffrey ballet. I will be writing a number of posts outlining the unique path that I and my partner on this release, Sheri Candler, have taken to release this documentary about the history of the groundbreaking dance company, The Joffrey Ballet. In my book Think Outside the Box Office and in subsequent blog posts, I have written about the advantages and challenges of launching a film after its world premiere […]
by Jon Reiss on Jan 18, 2012
