VHX
-
New Innovators in Distribution: Talking Trends and Hybrid Models at IFP Film Week
Film has been a dying industry for as long as I’ve been making, selling and distributing them. That’s what they say. And there’s certainly evidence that sales agents and distributors are having to re-think how they do business. The recent news that respected arthouse distributor Fortissimo Films had filed for bankruptcy left many saddened, but it seems that news of this nature is increasingly frequent. One of yesterday’s first panels at IFP Film Week, “New Innovators: Distribution,” moderated by Filmmaker Contributing Editor Brandon Harris, brought together industry members who are working innovatively in film, TV, and online distribution to discuss […]
by Audrey Ewell on Sep 18, 2016 -
Vimeo Acquires VHX With Plans to Boost Video Subscription Business
Vimeo, the ad-free video platform, today announced it is acquiring VHX, the OTT (over-the-top) video distribution platform which allows creators to sell videos in forms ranging from individual downloads to subscription channels. In fact, VHX’s subscription technology, which includes the ability to build apps for the web, mobile and set-top boxes, is what drew Vimeo to the startup. Kerry Trainor, Vimeo CEO, told Filmmaker, “With the addition of VHX, Vimeo now offers a complete streaming ecosystem for individual creators, niche programmers and major media partners to offer subscription video on demand (SVOD) channels. Only Vimeo offers partners the ability to build […]
by Paula Bernstein on May 2, 2016 -
Björk’s Biophilia Available to Download
Björk has been releasing Biophilia, in one way or another, for over three years now, transforming what could have simply been yet another album into a master class on multi-platform releases and extended community-building endeavors. In October 2011 the album came out–though she had begun working on it as early as 2008 and had released its first single that June–and broke ground for the artist as a multilayered concept album dealing with the environment, ecology, and economics, all presented in a highly textured sonic envelope of electronica. Tight on the album’s heels came some remixes, released together in the 2012 album […]
by Randy Astle on Nov 26, 2014 -
The Economy of Web Series and Five Questions for This Is Not a Conspiracy Theory Director Kirby Ferguson
Kirby Ferguson’s four-part web series, Everything is a Remix, was a brilliant blend of form, content and delivery system. A discussion of not just the legal issues surrounding fair use and appropriated content but also the nature of creativity itself, Ferguson’s work scored hundreds of thousands of views, launched a TED talk and established this savvy director at the forefront of the DIY web content creation business. With his new recently launched series, This is Not a Conspiracy Theory, he is aiming to make that web content creation business more of a, well, business by switching from free to a […]
by Scott Macaulay on Nov 24, 2014 -
“You May Have Made the Most Amazing Film in the World, But You Have Zero Followers on Twitter”: VHX’s Jamie Wilkinson on Building Film Communities
Jamie Wilkinson, CEO of the direct-to-fan online video platform VHX, had some words to filmmakers on Peter Katz’s Hollywood 2.0 podcast. Specifically: amp up your social media game. In the conversation, which also discusses some of the platform’s early successes, the role of filters and gatekeepers, and VHX’s partnerships with distributors, he preaches the virtues of building an audience online. “How do we get people promoting each other’s works?” he asks. “You may have made the most amazing film in the world, but you have zero followers on Twitter. How are you going to get the word out? In the […]
by Scott Macaulay on Oct 26, 2014 -
43 Takeaways from Sundance Artist Services Day at the IFP Filmmaker Conference
“The most important task is to make great movies,” said Sundance Institute Executive Director Keri Putnam at the start of Thursday’s Artist Services Workshop at IFP’s Filmmaker Conference. “All this talk about audiences is meaningless unless you have something in your heart you want to get out there.” However, Putnam’s comments were not to construe that filmmakers shouldn’t think about the rapidly changing world of distribution, marketing and audience building. As Putnam went on to say, it is “easier, less expensive to make a movie, but no easier to find an audience. There is a volume of movies and a […]
by Scott Macaulay on Sep 22, 2014 -
The Last Mile
In the battle between big telecoms and tech companies over the issue of net neutrality, independent filmmakers are inevitably going to be collateral damage. While the Federal Communications Commission (FCC) hasn’t yet gone forward with plans to allow Internet Service Providers to charge websites for faster service, the current proposals suggest that challenging times are ahead for media makers and companies who use the Web, with potentially higher costs and increased barriers to entry. As Jamie Wilkinson, CEO of digital distribution platform VHX questions, “As the market gets more crowded, will the prices be driven up?” Without the deep pockets […]
by Anthony Kaufman on Jul 17, 2014 -
Make it More than a Movie: Incentivizing Audiences to Watch Independent Film
Earlier today, No Film School ran a transparency-friendly guest post by VHX about the bonus features included on the film Stripped. The filmmakers offer six distinct packages for purchase through the platform, each of which includes varying degrees of bonus content. The most expensive option at $49.99 — with 16 hours of additional content — accounted for 23% of their film sales and 48% of revenue. VHX determined that majority of these purchases came from pre-existing Kickstarter fans but also genuinely curious consumers who watched the doc on iTunes, etc., and liked it enough to head to their site for more. Since VHX compiled the above data, the […]
by Sarah Salovaara on Jun 4, 2014 -
VHX Launches Transparency Aggregate “Stats”
Last year, John Sloss volunteered the closely guarded VOD and digital returns on Escape From Tomorrow, daring his competitors to do the same for their release catalogues. Unfortunately, not much came of this Multi-Screen Gross transparency crusade, but VHX, the digital distribution platform, has now launched “Stats,” a regularly updated infographic that details revenues and transactions. “We’re big believers in transparency and knowledge-sharing,” reads the announcement, “and it’s time to put our money revenue stats where our mouth is.” An aggregate in the truest sense as it provides no insight into individual titles, “Stats” nonetheless offers an idea of how to best reach your audience. The page breaks […]
by Sarah Salovaara on May 30, 2014 -
Catering to an International Audience: The Case of Oppressed Majority
The New York Times recently ran a story on the newfound viral status of a 2010 French short called Majorité Oprimée (Oppressed Majority). The film depicts a day in the life of a schlub who goes about his duties in a parallel Parisian society where women reign supreme. While the daddies run day care, their wives run topless. The protagonist eventually shoulders his fair share of sexual harassment and abuse in an exercise that begins with a touch more subtlety. The majority of the article discusses arguments over the role of gender in France’s workplace, but also of note to filmmakers is the fact […]
by Sarah Salovaara on Apr 9, 2014
