YouTube
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ScreenCraft’s Digital Discourse: Build Your Audience Now
“Distributing is easy, marketing is hard.” With that statement, moderator Ryan Koo kicked off the discussion at ScreenCraft’s recent Digital Discourse panel on the future of content creation and releasing. Nestled in the WGAE suite of a Tribeca high rise, the participating panelists included YouTube’s Amy Singer; Erica Anderson, Chief Marketing Director at Seed&Spark; Erick Opeka, SVP of Digital Distribution at Cinedigm; @radical.media’s Adam Neuhaus; and BOND 360 Founder and CEO, Marc Schiller. Chances are, you’ve heard it before: with so much of the independent film world unspooling in a viral sphere at a hair-raising pace, filmmakers must be prepared […]
by Sarah Salovaara on Nov 8, 2013 -
Spike Jonze and Greta Gerwig Team for YouTube’s Live Music Video Awards
In an effort to assure traditionalists that anything television can do the Internet can do better, YouTube got their first slice of the awards show pie last night with their inaugural YouTube Music Awards. In Saturday’s Times, Chris Milk — under the watchful eye of creative director Spike Jonze — revealed that each performance would be structured around a live music video, utilizing the platform to generate viral content in house. For the opener, Jonze enlisted one Greta Gerwig, replete with twinkle toes and jazz hands, to accompany Arcade Fire’s “Afterlife,” through forests, apartments, and a bearded man’s embrace. It […]
by Sarah Salovaara on Nov 4, 2013 -
Now Online: Devyn Waitt’s Not Waving But Drowning
Just a quick heads up that Devyn Waitt’s 2012 festival title Not Waving But Drowning, an NYC-set 20something drama starring Adam Driver (Girls) and Vanessa Ray (Pretty Little Liars), has debuted for free on YouTube, playing alongside a short also directed by Waitt, The Most Girl Part of You. It’s an interesting approach to take, as opposed to going the VOD route, and presumably is seen as the simplest and most direct way to connect with the film’s young demographic. And, of course, in contrast with VOD, where the numbers are tightly guarded by distributors, here the filmmakers will have […]
by Nick Dawson on Aug 28, 2013 -
YouTube’s Aggressive Move into Original Content
Google’s YouTube is now into its second round of a long-term plan to remake the “original content” landscape. In the process, it is challenging the established broadcast and cable networks through its own Internet-based TV programming service. In 2011, YouTube began funding an estimated 160 ventures to feed a streaming Over-the-Top (OTT) programming service. It supported ventures involving Tom Hanks, Amy Poehler and others to produce new programs and signed up big-name talent like Madonna, Jay-Z and Ashton Kutcher to “curate” branded channels. It also supported dozens of start-ups run by established indie makers and others. AdAge found that among the […]
by David Rosen on Apr 8, 2013 -
The Internet and the Cult Film: On A Fan’s Notes
I stopped collecting comic books years ago, and I was never much of a vinyl person. Do you know anyone who truly fetishizes out-of-print books, because I don’t. Who needs rare DVDs anyway? Not suckers with Netflix streaming or HuluPlus accounts. The DVD has only been around 17, 18 years — what could possibly count as rare, even? Is there such a thing? Perhaps that DVD of an oddly artful B horror film from the ’70s that went out of print in 1996 and has never returned, but piracy has gotten so advanced now, surely you can find a stream […]
by Brandon Harris on Mar 4, 2013 -
Opportunities for Indies?
Traditional broadcast and cable television is in free fall. More and more viewers are turning to alternative viewing options offered through “broadband” services facilitated by the Internet. Traditional TV programming, like editorial content in newspapers and magazines, is really an eyeball hook for the show’s advertising. And traditional TV viewing is suffering its biggest loses among its most coveted demographic groups – Generation Y (ages 13 to 32) and Gen X (ages 33 to 46). A recent report by GfK, a German research firm, paints a dismal picture of TV audience erosion. It found that among Gen Y folks, only […]
by David Rosen on Feb 22, 2013 -
Story as Software
We are swimming in a sea of data. In 2012, Facebook passed the one billion-user mark, 48 hours worth of new video was uploaded to YouTube every minute and Apple received their one-millionth app submission while the Android store listed more than 600,000 apps with more than 20 billion installs. These stats represent an incredible amount of online activity with a decent percentage attributed to a rise in smartphone and tablet usage. Fame and riches await those who can effectively capture and monetize even a small percentage of this activity. In April, Facebook announced that they were acquiring Instagram, a […]
by Lance Weiler on Jan 29, 2013 -
Shake-ups in Online Video
Online video’s come a long way in the seven-and-a-half years since the launch of YouTube, but it’s no secret that the landscape’s still constantly changing for filmmakers, both independents and studios. The big question, still, is how to best monetize online viewing, as a few recent developments have illustrated. Karin Chien has a great piece in the current issue of Filmmaker (available for subscribers here) about how some YouTube stars have built up massive audiences that have, in turn, supported them financially and empowered them to deal with Hollywood on favorable terms. But we all know that going viral can […]
by Randy Astle on Nov 23, 2012 -
Dennis Dortch on the Secrets of Web Success
Dennis Dortch is the director of the Sundance film A Good Day to Be Black & Sexy, available to watch on Netflix now. He also has created a veritable empire on YouTube with his channel Black & Sexy TV consisting of two successful web series, The Couple and The Number, and two more on the way. He and his team are currently crowdfunding a film based on The Couple. In this interview he talks about the difference between creating a film and creating content for the Web, how to juggle multiple web series at a time and how to keep […]
by Malaika Mose on Oct 4, 2012 -
Wong Fu Productions on Why Filmmakers Should Embrace YouTube
Our friends at the National Film Society sent over this video interview with the filmmakers who go by the name of Wong Fu Productions. If you don’t know them, what’s wrong with you? They have 1.2 million subscribers and over 190 million views. Here, they give us tips on audience building and navigating the waters of the video sharing giant.
by Scott Macaulay on Jul 31, 2012
