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Producer Data: The Numbers Don’t Lie

Alden Ehrenreich and Phoebe Dynevor in Fair Play

Last fall, desiring information to aid our own filmmaking careers, we launched an experiment to see whether we could obtain hard data on independent film revenue. Having experienced firsthand how difficult it is to get this information, we created a Google form and asked filmmakers to self-submit not just their feature film top-line revenue data, but thorough, detailed and specific numbers on everything from their budgets to best- and worst-performing revenue streams to cast to how much their films made in gross and net terms. From the details of the 104 submitted films, we have drawn critically important—and many surprising—conclusions.  […]

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