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in Filmmaking
on Aug 19, 2008

A year ago Gary Hustwit came out with Helvetica, showing how the typeface became the ubiquitous graphic signifier for… just about everything in the post-’60s era. Well, everything except one thing. As this web video demonstrates, when it comes to movie marketing, a font called Trajan rules. Watch this great clip for a glimpse at how unimaginative our movie marketing has become. (Hat tip: Ted Hope.)

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