In a time in which MTV barely shows music videos, want to score an audience for yours? Here’s the trick: be the first out of the gate with a clip shot on a new camera. Here are two music videos shot with the new Apple iPhone 3GS.

The first is by XYFA and is directed by filmmaker Steve Ellington.

Technologic Overkill – The First Music Video Shot on an iPhone 3GS from Steve Ellington on Vimeo.

The second is by Ari Kuschnir and the track is by his fiance, Reyna Perez.