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Made in New York Program Expands Marketing Credit
New York City’s “Made in New York” marketing credit, which offers NY-shot movies and television productions free, co-branded citwide advertising, is expanding. Now offered to these productions are additional bus shelters, subway advertising and TV spots. Participating projects are eligible to receive the following packages (and, as noted, must pay a very small percentage of their production budget to a New York charity):
A production with a below-the-line budget between $5-$10 million:
40 Bus Shelters (4 week run)
500 Subway boards (4 week run)
13,000 taxi cabs (2 week run)
City covers cost of producing the creative elements
production donates .1% of its production cost to a NY CharityA production with a below-the-line budget under $5 million:
20 Bus Shelters (4 week run)
250 Subway boards (4 week run)
13,000 taxi cabs (2 week run)
City covers cost of producing the creative elements
production donates .1% of its production cost to a NY Charity
One of the initial recipients of the expanded credit is Andrew Dosunmu’s Restless City, featured in the new issue of Filmmaker. Dosunmu’s film is one of the best “city” movies I’ve seen in a while, with Bradford Young’s dazzling cinematography finding new angles on its New York streets. An example of “Made in New York” co-branded advertising is the poster above. Other recipients include The Comedy Awards, occurring later this month, and the new CBS TV series NYC 22.
To learn if your project is eligible, visit the “Made in New York” page on the NYC.gov site.
