Distribution
Filmmaking - Distribution
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Movie Business Shrinking
A curious occurrence took place in the wake of the Aurora, CO, mass killing on the opening night screening of the latest Batman release, The Dark Knight Rises. Revenue from opening weekend ticket sales was $211.8 million, slightly less than the $222.2 million for The Dark Knight. This was the highest box office gross for a conventional 2D movie for 2012. While the large turnout for the movie can be linked to a response to the shootings as much as the appeal of the movie, the numbers hide a darker truth. The movie business is shrinking. Ticket sales and DVD […]
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Mission Accomplished: Lorrel Manning and Michael Cuomo on Happy New Year
I first met writer/director K. Lorrel Manning and actor/producer Michael Cuomo at the Santa Fe Independent Film Festival, where we found ourselves the fish-out-of-water New Yorkers in a sea full of Southwest cinephiles. Their SXSW 2011 (sold out) hit Happy New Year is grounded in star Cuomo’s nuanced portrayal of a fictional outsider named Cole Lewis, a sergeant who served in the Iraq and Afghanistan wars and now finds himself battling demons both mental and physical in the psych ward of a veterans hospital. I spoke with the two about their veterans outreach effort, Indiegogo versus Kickstarter, and the best […]
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Prescreen Suspends Operations
Prescreen, the independent film discovery and distribution platform, has suspended operations, reports Rip Empson for Techcrunch. Beginning as a kind of film-of-the-day online distributor and developing into a marketing and discovery platform integrated with Facebook Open Graph, Prescreen both rented films and offered audience data to filmmakers developing their marketing plans. In his piece, Empson talked with Prescreen founder Shawn Bercuson: While Prescreen saw interest both from users and filmmakers (and the co-founder added that some of its investors were willing to re-up), timing is crucial. The space is hot, and Bercuson believes that it’s inevitable that a platform like […]
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Gary Hustwit’s 10 Web Tips For Doc Filmmakers
I dropped in on the IFP Documentary Labs a couple of times, and one of the highlights for me was the “Web Tools for Documentary” workshop run by guest speaker Gary Hustwit, a filmmaker who used the web to great effect in the production and self-distribution of his “Design trilogy” of Helvetica, Objectified and Urbanized. Hustwit, who worked in publishing and distribution before he moved behind the camera, really knows this stuff inside out – and considers his engagement with the web an integral part of what he does now. “I think of all this stuff as filmmaking – […]
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Jeffrey Travis on Shopping his Economic Thriller at Cannes
L.A.-based independent filmmaker Jeffrey Travis (Flatlands) brought his latest short, Pollution, to the Short Film Corner at Cannes, and he’s using the trip to also look for a foreign sales agent for his new independent feature, Dragon Day. Below he talks about stalking the aisles of the Cannes Film Market, and why he hopes international buyers will warm to a dystopian near-future drama that imagines a U.S. destroyed by a cyber attack from China. Filmmaker: So how has the Cannes Film Market been for you? Jeff Travis: It’s been interesting. Before I knew very little about the whole world of […]
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Jon Reiss Launches the TOTBO System
Jon Reiss has finally realized that the secret to indie-film tutorial success is having a catchy moniker. So, his DIY distribution-and-marketing book Think Outside the Box Office has now birthed what he is artfully dubbing “the TOTBO System.” If you’re a filmmaker, file this snazzy acronymn along GTB, Zen to Done, or 7 Habits of Highly Successful People. Oh yeah, and you need a YouTube channel too. Reiss has relaunched his under the authoritative title “TheJonReiss.” Each week he’ll be posting excerpts from his workshops, which I recommend to anyone considering releasing his or her own film. Here he is […]
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Made in New York Program Expands Marketing Credit
New York City’s “Made in New York” marketing credit, which offers NY-shot movies and television productions free, co-branded citwide advertising, is expanding. Now offered to these productions are additional bus shelters, subway advertising and TV spots. Participating projects are eligible to receive the following packages (and, as noted, must pay a very small percentage of their production budget to a New York charity): A production with a below-the-line budget between $5-$10 million: 40 Bus Shelters (4 week run) 500 Subway boards (4 week run) 13,000 taxi cabs (2 week run) City covers cost of producing the creative elements production donates […]
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Sundance Announces New Artists Services Distribution Partners
Four additional distribution outlets — Microsoft Xbox, SnagFilms, Sony’s Video Unlimited Service and VUDU — have joined the Sundance Institute’s Artists Services program, Sundance Executive Director Keri Putnam announced today. “Audiences are accessing independent films via a range of platforms and storefronts, which speaks to the need for filmmakers to make their work available in a variety of ways,” Putnam said in a statement. “Beyond that, the more options we’re able to offer our filmmakers, the better able they are to customize their self-distribution programs and work towards individual goals for their films.” Artists Services is a program helping Sundance […]
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How to Create a Profitable VOD Strategy
This distribution case study of American: The Bill Hicks Story has been previously posted at Indiewire, and when it went up, I quickly scanned it and tweeted their link. But now I’ve actually had time to read it carefully, and it’s a very useful document that deserves its own place on the blog. A Powerpoint presentation prepared for a panel at this year’s SXSW moderated by Orly Ravid, the document walks you through the filmmaker’s DIY theatrical and various VOD and digital distribution deals. There are revenue numbers here, and not just for American, but also other movies released by […]
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Scott Glosserman Discusses Gathr and Theatrical On Demand
“Tipping.” “Pulling.” “Gathring.” Yes, a new tech start-up has entered the independent film space, and with it a nomenclature that speaks to its ambition to “democratize” the business of theatrical distribution. Launched by a filmmaker, Scott Glosserman (Behind the Mask), Gathr offers “TOD,” or theatrical-on-demand, an audience-driven process by which fans request (or “pull”) films to local venues by aggregating their interest and pledging their funds in advance via credit card. When enough fans support a screening on a particular day, the film “tips,” and credit cards are charged. Fans get to see films that might never come to their […]
