Distribution
Filmmaking - Distribution
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BRUCE!!!!: How a Special Ed Teacher Scored a Nationwide Release for his Independent Film
I was a paraprofessional (teacher’s assistant) at P256Q in Far Rockaway, Queens for 10 years working with at-risk youth. I loved my job! On Wednesdays, I would work half-days and go to Brooklyn College where I was studying film. Like clockwork every Wednesday as I was leaving, one of my eight-year-olds, Latina “Peanut” Bilbro, would ask me if I was “…going to make movies and be famous someday?” Reluctantly, I’d say yes, and she’d always reply with, “I believe you, Marryshow.” Years later, Latina was killed in a drive-by shooting. It was a week after her 18th birthday. She had […]
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Audiences in the Sky: How to Sell Your Film to the Airlines
In 1996, flying home from Slamdance, I was stuck on the tarmac at the Salt Lake City airport in a blizzard. After an hour and a half, a Sundance actor and I tried to talk the flight attendants into playing a VHS tape of my film Omaha (The Movie) in the cabin. They were happy to but said we had to clear it with the pilot and led us into the cockpit. The pilot thought it was a cool idea, too, but ultimately wondered whether the corporate office might object and decided he probably shouldn’t play the film. To this […]
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Remembering Mark Urman, 1952 – 2019
Mark Urman, the film publicist, marketer, distributor, father and husband, was one of the significant figures of the indie film boom of the 1990s and 2000s, participating directly in its rise and adapting to its shifts over the decades. His death last weekend at the age of 66 came as a shock to his colleagues in the industry and a great loss to his friends and family. “We’ve all been shedding tears,” says Jamie Patricof, producer of Half Nelson, one of the breakthrough indies Urman shepherded. “He was such a unique voice in our business, and he was really able […]
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Can Critics’s Awards and Top Ten Mentions Boost Revenues for Independent Films?
Do critics matter? Maybe. But do critics’ top ten lists matter? There’s little doubt within the industry that an Academy Award nomination (or win) can provide an extraordinary boost to a film’s profile, especially smaller independent films who need the long tail of awards recognition more than most. Think of last year’s The Florida Project or Faces Places. But what about all those year-end numerical rankings and lists, proffered by that dwindling professional entity known as the film critic? He’s no Oscar, but when the New York Times’ A.O. Scott puts your little film at the top of his year-end […]
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‘Nobody Wanted This Story’: Paula Eiselt And Heidi Reinberg On Making 93Queen At IFP Week 2018
Here’s a typical story about a documentary (or an indie, or occasionally even an experimental film): It cruises the festival circuit, likely at Sundance. It builds up buzz. Perhaps it collects some awards. It scores a distributor. Several months — or even a year, now and then even years — later it opens in theaters, riding on hazily recalled accolades and hopefully at least polite reviews. It is or isn’t a success, and there’s a chance it spends eternity lost in the vast bowels of iTunes. Some people (and a few reviewers) assume this is the tale of 93Queen, Paula […]
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A Matter of Trust: Independent Film and the Blockchain
In his novel Enduring Love, Ian McEwan constructs a striking metaphor of the tension between individualism and cohesion that lies at the core of modern society: Five strangers rush to save a child stuck in the passenger basket of a hot air balloon being uplifted by the wind. As the balloon soars, the helpers find themselves in midair, hanging from its ropes. Their cumulative weight keeps the balloon hovering over the ground, but one person letting go would break this fragile pact and put the others in greater danger. This scene, which resembles a social psychology experiment, asks the question: […]
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Be Everywhere All At Once: The Ultimate Guide to Festivals, Online, & Your Short Film Release
The following article is crossposted with, Short of the Week, a new kind of film festival aimed at discovering the next wave of emerging filmmakers crafting stories for online audiences. Visit them at shortoftheweek.com A few years ago we released our short film online and shared the tactics behind the strategy we used to get views and industry attention in one of our most popular articles titled How We Launched Our Film Online. In the years since, we’ve had the pleasure of working with thousands of filmmakers to release their short films to millions of people around the world and […]
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“Don’t Sell Out, Don’t Give Your Art to a Corporation”: Secrets of DIY Doc Distribution at DOC NYC PRO
There are many reasons filmmakers might choose to self-distribute their documentaries: they may want residuals to come in throughout their careers, as opposed to what might be just a single upfront payment in an all-rights deal; they may feel a responsibility to their audience or subject matter to shepherd the project and not sell it off to a distributor focused on the bottom line; or maybe no one is knocking down their doors to buy your movie. At the recent DOC NYC PRO Distribution Book Camp, four filmmakers who have self-distributed projects (which can mean they are still self-distributing those […]
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The Truth About Hollywood: On Ben Fritz’s The Big Picture: The Fight for the Future of Movies
Hollywood has been transformed. The six major studios — Disney, Warner Bros., Universal, Fox, Sony, and Paramount — have all changed significantly. Few filmmakers understand how profound these changes have been and how they have altered their opportunities. What follows is my review of a recently published book, The Big Picture: The Fight for the Future of Movies, that opened my eyes to the new configuration of studio filmmaking. It was written by Ben Fritz, who has been covering the entertainment industry since 2004 for Variety, the Los Angeles Times and currently the Wall Street Journal. The goal of […]
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Why I Am Hopeful: Programmer Eric Allen Hatch on the Future of Arthouse Programming
As a film programmer who recently made the painful but necessary decision to quit the organization at which I’d worked for 11 years, you might expect me to have a dim view of contemporary film culture. I don’t. Quite the contrary: I feel strongly that this is one of the great watershed moments in the history of cinema. Some of the reasons for my optimism are personal, but most can be generalized. Working more than a decade for a regional film festival that gradually entered the national discussion around independent film, I became increasingly aware of an alarming divide. On […]
