This is the third and final part of coverage of DOC NYC’s Marketing Boot Camp. (Read parts one and two here at the links.) Christie Marchese of Picture Motion, a marketing and advocacy firm for issue-driven films (Leonardo DiCaprio’s Before the Flood, Ava DuVernay’s 13TH, and Michael Moore’s Where to Invade Next), gave a presentation on developing social action and grassroots marketing campaigns. She made the point that grassroots marketing and impact campaigns are two different things: grassroots marketing targets audiences who are pre-disposed to be interested in your film. Impact campaigns are geared toward those who aren’t organically interested. […]

How do you measure success these days?  When more than two million people vote for you over the other guy and you still lose? When you receive no endorsements from a single major newspaper, your party’s leadership practically ignores you, and you still win? Or, perhaps, when your heralded Sundance acquisition earns a whopping $15.8 million at the box office, but you spend more than twice that in acquisition fees and prints and advertising costs to release it? (i.e., The Birth of a Nation). How about if your film isn’t released in theaters at all, but Netflix paid $5 million […]

“I’m the only one of these directors with a @twitter account. Am I doing it wrong?!” tweeted, tongue-in-cheek, Moonlight helmer Barry Jenkins last November.  Good question: Jenkins had just been announced as one of the Best Director nominees for the Film Independent Spirit Awards (the others were Andrea Arnold, for American Honey; Pablo Larraín, for Jackie; Jeff Nichols, for Loving; and Kelly Reichardt, for Certain Women), and among such esteemed company he was the sole denizen of the Twittersphere. Was Jenkins boosting his chances during awards season by maintaining an active presence on Twitter? Or does a social media identity […]

I’m with a small group of friends for our inaugural weekly movie night. Thinking that a club name will beget commitment, we arbitrarily choose “Zeitgeist.” It’s the first word we see, frozen on the makeshift projector screen. Zeitgeist Films is the distribution company for our opening film, the first in Laura Poitras’ post-9/11 trilogy and a 2007 Academy Award nominee for Best Documentary, My Country, My Country. For her film Citizenfour, Poitras is one of two female directors nominated for Best Documentary in the 2015 Oscar race. None have been nominated this year for Achievement in Directing. None have been […]

The absurdities of the U.S. patent system were brought into focus yesterday by Mark Cuban, whose Magnolia Pictures, along with Amazon, Apple and the Weinstein Company, has been hit by a bizarre lawsuit involving movie downloads. The title of Cuban’s blog post summarizes the suit: “So I Got Sued By A Patent Troll Who Thinks They Own Downloading Movies (only before they are released in theaters) over Cellular.” The suit has been filed in Illinois Northern District Court by Red Pine Point, a so-called patent troll, which is a company that files, holds but does not base its business around […]

It often feels as though a solid 75% of film industry members that I meet in New York have filtered through the IFP at some point; as a long ago employee, intern, or volunteer, or as a patron of the film market, which has gone by various aliases over the years. These days it falls under the umbrella of Independent Film Week, which I had the opportunity to attend this year as my film Remote Area Medical—which my partner Jeff and I are deep in the process of editing—was accepted into the Spotlight on Documentaries section. As I proudly told […]

(2 Days in New York world premiered at the 2012 Sundance Film Festival and was picked up for distribution by Magnolia Pictures. It is available through various VOD outlets—Amazon, iTunes, etc.—on July 6, 2012, and opens theatrically on August 10, 2012. Visit the film’s official website to learn more.) I’ve been known to knock the French, toodling around on bicycles with their phallic baguettes, vin rouge, and perennial boredom with all things Americain. But is there any way to withstand the Julie Delpy charm offensive? She had me at bonjour in this witty comedy, a sequel to her earlier film 2 Days in Paris. Delpy (who wrote and directed the film) […]

This distribution case study of American: The Bill Hicks Story has been previously posted at Indiewire, and when it went up, I quickly scanned it and tweeted their link. But now I’ve actually had time to read it carefully, and it’s a very useful document that deserves its own place on the blog. A Powerpoint presentation prepared for a panel at this year’s SXSW moderated by Orly Ravid, the document walks you through the filmmaker’s DIY theatrical and various VOD and digital distribution deals. There are revenue numbers here, and not just for American, but also other movies released by […]

Jiro Ono, the world’s most acclaimed sushi chef, is not one to rest. As hard working an octogenarian as you’re ever likely to encounter on screen, Jiro is a celebrity in Japan, but little known here in the States. That is likely to change thanks to director David Gelb’s portrait of the man, his two sons and the philosophy of diligence, hard work and perfectionism they demonstrate in Jiro Dreams of Sushi. A hit at last year’s Berlinale and Tribeca Film Festival, it depicts the rigorous work ethic that Jiro, who began making sushi professionally shortly after World War II, […]

Deadline reports that Magnolia Pictures has bought the world-wide rights for Bobcat Goldthwait‘s latest dark satire, God Bless America. The film will be released through Magnolia’s genre label, Magnet, with a VOD premiere in 2012 followed by a theatrical release. Premiering at this year’s TIFF Midnight Madness section, the film follows a 45-year-old man (Joel Murray) and a teenage girl (Tara Lynne Barr) as they go on a Bonnie and Clyde-esque rampage after the country unites in the ridicule of a simpleminded contestant on a television singing competition. “I feel like the American Empire is starting to crumble, and we’re […]