In navigating the distribution market, many independent filmmakers channel their efforts toward domestic deals. While it is an understandable preoccupation, a new collection from The Film Collaborative entitled Selling Your Film Outside the U.S. offers some substantial insights on how to position your film in the lucrative territory of overseas VOD. In her section Carpe Diem for Indie Filmmakers in the Digital/VOD Sector, Wendy Bernfeld breaks down the differences in transactional vs. subscription vs. ad-supported VOD deals, and determines varying revenue shares for each. She looks at what does well with audiences and ventures how to connect your film to a platform […]
by Sarah Salovaara on May 28, 2014There are too many movies, so says The New York Times, Salon.com and The Wrap. And that’s a bad thing. It’s that old law of supply and demand at work, they argue, with an abundance of titles over-saturating the marketplace and sabotaging the sustainability of the art film business. But some distribution professionals respond with a contrary and more nuanced view. There may be a lot of movies being made in the new millennium, but the ever-expanding entertainment universe is here to sort things out. “It’s like saying there are too many books or too many paintings or too much […]
by Anthony Kaufman on Apr 28, 2014Screenings have just kicked off in Manhattan for the Tribeca Film Festival, but as always not all the films are showing in theaters–and there’s more available online this year than ever before. Here’s a quick guide to what you can see and how to see it. Streaming select titles: Four feature films and four shorts will be online after their initial theatrical screenings this week and next; they’ll also be eligible for an audience choice award with prize money totaling $15,000. All of Tribeca’s online material discussed below, including these eight films, is available at http://tribecafilm.com/online. The short films include: * Love in […]
by Randy Astle on Apr 19, 2014Shortly before the 2013 Toronto International Film Festival, Vimeo issued an offer to attending filmmakers. Let us have exclusive digital rights to your film for 30 days via our distribution platform, Vimeo on Demand, and we’ll give you a $10,000 advance. After that window — or until we recoup the $10,000, whichever comes first — we’ll provide our standard 90/10 revenue split, and you’re free to take your film elsewhere. I remember thinking it was a bold move, ripe for the “best of both worlds” scenario so many modern independent filmmakers desire. But would anyone be game? Turns out, more than […]
by Sarah Salovaara on Jan 14, 2014In advance of Sundance, the unofficial birthplace of the annual independent film calendar, Manohla Dargis has something to ask of the attending distributors: “stop buying so many movies.” Or at least, stop offering so many theatrical deals. “It’s hard to see how American independent cinema can sustain itself if it continues to focus on consumption rather than curation,” she writes. “There are, bluntly, too many lackluster, forgettable and just plain bad movies pouring into theaters, distracting the entertainment media and, more important, overwhelming the audience.” Her claim comes from a kind-hearted place. She ventures that the wonderfully singular Computer Chess could […]
by Sarah Salovaara on Jan 9, 2014Filmmaker contributor John Yost recently joined forces with Alexander Berberich to launch Fifth Column Features (FCF), a boutique independent film studio and online distribution company. Though the concept may sound familiar, FCF boasts the industry’s first pay-as-you-wish content model, which Yost likens to a barometer for audience commitment. Filmmaker spoke with Yost about what FCF is doing differently, and how, as filmmakers themselves, they are able to prioritize their colleagues’ best interests. Filmmaker: Why do you feel the industry was lacking a pay-as-you-wish platform? Are you operating from a standpoint that audiences are the most valuable entity to an independent filmmaker? John Yost: Pay […]
by Sarah Salovaara on Nov 11, 2013At the Film Independent Forum a couple weeks back, Netflix Chief Content Officer Ted Sarandos gave something of a provocative keynote in which he declared that theaters would “kill movies” if they continued to resist multi-platform, day-and-date distribution. Though Sarandos later backtracked, Indiewire picked up the ball and ran with it, soliciting responses from several independent distributors on the matter. Among the executives weighing in were Kino Lorber’s Richard Lorber, Emily Russo of Zeitgeist Films, and Matt Grady of Factory 25. Dylan Marchetti, President of Variance Films, raised an interesting point, noting that “[Sarandos] knows that any resistance here isn’t to […]
by Sarah Salovaara on Nov 6, 2013As the first in what is to become a weekly, unprecedented occurrence, Cinetic Media released the VOD and theatrical gross of Escape From Tomorrow over at its sister site, Film Buff. Utilizing the Producers Distribution Agency catalogue, John Sloss and company will post an aggregate number every Monday that represents revenues from the divergent platforms, before hopefully moving on to films outside their network. “We call upon those distributors who have been pioneers of the day-and-date evolution to supply Cinetic with their cable and broadband VOD gross numbers so we can post a comprehensive snapshot of the distribution industry each week,” Sloss said in a […]
by Sarah Salovaara on Oct 28, 2013Even if you don’t know baseball, you probably know the term “batting average” (or BA), which is widely used as the best measure of a batter’s prowess. Defined as the number of hits divided by the number of times at bat, it’s reported as a decimal number (i.e., .300 refers to the praiseworthy remark “batting 300”). The three all-time BA leaders are Ty Cobb (.366), Roger Hornsby (.358) and Joe Jackson (.356). But some baseball insiders have criticized the metric because it doesn’t account for the quality of those “at bats.” For many, it’s a shortsighted statistic that elides the […]
by Anthony Kaufman on Oct 21, 2013A filmmaker called me the other day, asking if I could think of some comps for his movie. You know, other movies whose marketplace performance would indicate that there is a paying audience for his demographically-similar picture. He named a title he really liked and said he was shocked to see via Box Office Mojo that it had done so poorly. Indeed, its reported box office was in the five figures. The very low five figures. “But that box-office figure is misleading,” I replied. “The film was bought by a company whose strategy is to release on VOD and digital […]
by Scott Macaulay on Sep 11, 2013