Releasing movies in U.S. theaters isn’t going away anytime soon. But indie film distribution is experiencing a significant tipping of the scales. While theatrical distribution has always been an advertisement for foreign sales and ancillary platforms, like VHS and then DVD, a new wave of film companies are shifting the balance even further, where theatrical distribution is a means to a digital end. As Vincent Scordino, senior vice president of marketing at rising distributor Alchemy says, “Ancillary platforms have always been important to a film’s profitability, but now we’re talking about them more with the rise of iTunes and the […]
by Anthony Kaufman on Jul 23, 2015In a sure sign that the U.S. economy is improving, Wal-Mart employees and union actors in low-budget movies received an approximate 25 percent wage hike earlier this year. Across the country, companies like McDonald’s and many U.S. states are also raising workers’ pay. Such positive economic indicators should be cause for celebration, but for low-budget filmmakers, they signal a more expensive world in which to do business. As prolific producer Jay Van Hoy (The Witch) says, “It’s inflation, you know.” While inflationary expenses won’t severely impact medium-budgeted independent films, rising costs could imperil the vast number of micro-budget productions, which […]
by Anthony Kaufman on Apr 28, 2015Like the growing income gap in the United States, the indie film world has become increasingly divided between richer and poorer. While Sundance 2014 alumni such as Boyhood and A Most Wanted Man proved there’s still a spot for unique and well-crafted non-Hollywood crossovers in the popular culture (the films earned, respectively, more than $24 million and $17 million at the U.S. box office), the vast majority of last year’s festival titles had to scrappily pull together alternative distribution strategies in an ever-fragmenting entertainment universe, caught somewhere between the old and the new, ticket sales and downloads. As Roadside Attractions […]
by Anthony Kaufman on Jan 21, 2015Sex, lies and videotape; Pulp Fiction; The Blair Witch Project; Juno — they are now the stuff of indie film legend. Movies that came out of nowhere (although that’s not entirely true) and became not just crossover hits, but cultural phenomena, spawning think-pieces in The New York Times, TV talk-show fodder and conversations around the water cooler. Yes, they made money along the way, but we remember them as much for the zeitgeist they captured as their box office. These days, we can still point to the occasional breakout. This year, Richard Linklater’s Boyhood has benefited from that mysterious magical […]
by Anthony Kaufman on Oct 20, 2014In the battle between big telecoms and tech companies over the issue of net neutrality, independent filmmakers are inevitably going to be collateral damage. While the Federal Communications Commission (FCC) hasn’t yet gone forward with plans to allow Internet Service Providers to charge websites for faster service, the current proposals suggest that challenging times are ahead for media makers and companies who use the Web, with potentially higher costs and increased barriers to entry. As Jamie Wilkinson, CEO of digital distribution platform VHX questions, “As the market gets more crowded, will the prices be driven up?” Without the deep pockets […]
by Anthony Kaufman on Jul 17, 2014In Sergei Eisenstein’s seminal essay “A Dialectic Approach to Film Form,” the Russian filmmaker lays out the foundational theories for his radical political cinema. “Art is always conflict,” he famously writes. “(1) according to its social mission, (2) according to its nature, (3) according to its methodology. According to its social mission because: It is art’s task to make manifest the contradictions of Being.” Israeli auteur Nadav Lapid may not adhere to Eisenstein’s aesthetics of montage, but he appears to be directly influenced by the Russian’s dialectical philosophy of art. Lapid’s astoundingly assured two feature films, 2011’s Policeman (opening this […]
by Anthony Kaufman on Jun 12, 2014There are too many movies, so says The New York Times, Salon.com and The Wrap. And that’s a bad thing. It’s that old law of supply and demand at work, they argue, with an abundance of titles over-saturating the marketplace and sabotaging the sustainability of the art film business. But some distribution professionals respond with a contrary and more nuanced view. There may be a lot of movies being made in the new millennium, but the ever-expanding entertainment universe is here to sort things out. “It’s like saying there are too many books or too many paintings or too much […]
by Anthony Kaufman on Apr 28, 2014“Fuck it, I’m going for it.” That, says cinematographer Yves Bélanger, was his response when presented with the challenge of shooting Dallas Buyers Club using only natural light. But aided by the ALEXA digital camera and his freewheeling director Jean-Marc Vallée, Bélanger handily shot the entire film without the heavy equipment usually associated with movies starring the likes of Matthew McConaughey and Jennifer Garner. No tripods, no lighting kits. His only artificial source of illumination: a small Kino Flo he used at the beginning of each day to shoot his color charts to make sure the color balance was correct. […]
by Anthony Kaufman on Apr 28, 2014By the end of 2013, the most pressing question facing Hollywood was already old news for indies: multiplatform viewing is here, and particularly for independents, it’s here to stay. A significant source of revenue, in most cases, and a crucial method of finding an audience, the iTunes-Cable VOD and direct-to-consumer release has increasingly become an integral, if not principal, part of filmmakers’ distribution strategies. And yet, the irony of the past year in indie film is that much of the business was reliant on that hoary, old-fashioned, windowed release. For every VOD breakout surprise such as Drinking Buddies or Only […]
by Anthony Kaufman on Jan 17, 2014Even if you don’t know baseball, you probably know the term “batting average” (or BA), which is widely used as the best measure of a batter’s prowess. Defined as the number of hits divided by the number of times at bat, it’s reported as a decimal number (i.e., .300 refers to the praiseworthy remark “batting 300”). The three all-time BA leaders are Ty Cobb (.366), Roger Hornsby (.358) and Joe Jackson (.356). But some baseball insiders have criticized the metric because it doesn’t account for the quality of those “at bats.” For many, it’s a shortsighted statistic that elides the […]
by Anthony Kaufman on Oct 21, 2013