Distribution
Filmmaking - Distribution
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Joss Whedon Sells Directly to Fans Following Tribeca Premiere of In Your Eyes
Earlier this month, we ran an interview with Monica Peña, a first time filmmaker who capitalized on the festival premiere of Ectotherms by immediately selling the film on her website. Such a concept is spreading beyond no-budget land and into the distribution strategy of alterna-mogul Joss Whedon. Following last night’s world premiere of In Your Eyes at the Tribeca Film Festival, Whedon — the film’s writer/executive producer — announced that it was immediately available for rent on Vimeo on Demand. He did so not in person, but from the set of the latest Avengers installment, ensuring the tidbit’s viral-ability. Chances are, it’s working nicely. In Your Eyes is available […]
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When Filmmakers Dream: A Story of Attainable Success
When filmmakers dream, we dream big. And why not? Shoot for the stars, and hell, you might just get one to act in your next movie. While not every filmmaker has designs for commercial success, one would be hard-pressed to find one that would shun recognition and the opportunity to create more films and get paid to do so. Every young filmmaker would love his or her first film to win Sundance so they can be plucked out of obscurity, handed the keys to Hollywood, and asked to direct every episode of True Detective. And why the hell not? When […]
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Approaching Independent Film Distribution Like Booking a Band
One problem lower-budget independent filmmakers face when figuring out both financing and distribution is a paucity of data. VOD numbers aren’t publicly reported and once you get into non-theatrical distribution, those numbers usually don’t appear in any box-office reporting. As many, including us here at Filmmaker, have said, we need to share our data, whether that’s in public forums or among private collectives. One filmmaker who is doing the former is Paul Osborne over at Hope for Film. In an excellent post, he breaks down the revenue for the small-scale theatrical run for his feature, Favor, and compares it to […]
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Catering to an International Audience: The Case of Oppressed Majority
The New York Times recently ran a story on the newfound viral status of a 2010 French short called Majorité Oprimée (Oppressed Majority). The film depicts a day in the life of a schlub who goes about his duties in a parallel Parisian society where women reign supreme. While the daddies run day care, their wives run topless. The protagonist eventually shoulders his fair share of sexual harassment and abuse in an exercise that begins with a touch more subtlety. The majority of the article discusses arguments over the role of gender in France’s workplace, but also of note to filmmakers is the fact […]
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Born Out Of Necessity: Monica Peña on Ectotherms and its Immediate Post-Fest Streaming Launch
For most filmmakers, having a feature on the festival circuit is bookended by anticipation. There’s the nervous feeling that no one will ever agree to show the film, then the nervous feeling that the screening will go over terribly, followed by the anxiety-addled wait to hear from a distributor that your film will make it out of the enclave and into the public. For her debut feature, Ectotherms, a no-budget take on four Miami teenagers ambling across their sun-blasted landscape on the way to a black metal concert, Monica Peña decided not to make waiting an option. After the film’s […]
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FCC Closed Captioning Rules Threaten to Remove Movie Titles from Digital Storefronts
Beginning today, scores of movies are threatened with removal from digital download and streaming sites, including iTunes, due to new FCC closed captioning regulations. The rules, mandated in a January, 2012 revision of 2010’s Twenty-First Century Communications and Video Accessibility Act, require newly acquired movie and other content shown on the internet to be closed captioned if this content was shown on television with closed captioning after September 30, 2012. The rule also affects library titles that are currently or will be shown on television with captions as well as new acquisitions that will be captioned on television in the […]
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Alfred P. Sloan Foundation’s Doron Weber on Science on Screen and Live Distribution
Last month, I wrote an article about the rise in live supplements to theatrical screenings. Turns out, this is hardly a novel idea. Coolidge Corner, an arthouse theater smack dab in the Boston suburb of Brookline, has been merging the two formats for nine years running. With the help of the Alfred P. Sloan Foundation, Coolidge spearheaded the Science on Screen series, in which selected films are programmed alongside specialists who contextualize the narrative within science and technology, which is not necessarily as straightforward as it sounds. Take, for instance, a recent screening of 8 Mile, which was followed by professors […]
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Thoughts Towards the Killer App of Indie Film
I’m a writer-director/producer with a couple of features under my belt. Since the last one was released (Burning Annie), the world’s economy collapsed, half of the studios’ arthouse labels folded, and the audiences for music, books, and film splintered into a million fragments. At the same time, smartphones and app-culture rose to dominance. My new film Laundry Day is in post. As I warily eye the world that I will be releasing my baby into, I’m somewhat alarmed by the large and growing divide between modern audiences and modern distributors, and how inadequate the trends of the moment are for […]
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IFP Launches New Web Series Initiative
Yesterday IFP, Filmmaker‘s parent organization, announced that an annual lab for web series will be added to its existing programs for narrative and documentary films. The Web Storytellers Sidebar, part of IFP’s RBC Emerging Storytellers program, is designed to promote web series through an in-depth consultation during Independent Film Week in September, with additional logistical support extending beyond. Up to five series–in any stage of development, production, or post–will be selected to participate in the conference, which constitutes the largest meetings-based film forum in the United States. As part of their acceptance, the projects also will have exclusive access to additional IFP web series […]
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ornana’s Jim Cummings on How To Make a Short Film and Get It Seen
Short films are a peculiar enterprise. They are well regarded as an investment vortex, with nearly zero prospects for return and lots of prospects for expense. Many are made and vanish after a run on the festival circuit, if they are even seen at all. But they are also an essential tool for honing one’s craft, and, given the bitesized format, ripe for cultivating an audience. I was impressed by the intelligence and honesty Jim Cummings displayed in his talk on the digital recession at SXSW, so I asked if he’d be interested in doing a quasi-followup for Filmmaker. Given ornana’s […]
