All eyes may still be on Park City, but there’s still enough happening back here in the Big Apple to keep indie film lovers busy. One event was Tuesday’s presentation by Steve Coulson, Creative Director at the marketing firm Campfire, about the transmedia campaign he spearheaded for the first season of HBO’s Game of Thrones last year. The event was organized by Storycode and hosted by the Film Society of Lincoln Center in the intimate Howard Gilman Theater. Because of the detail of some of his material Coulson asked that his presentation not be simulcast or recorded, but some of the […]
Without a doubt, this is an amazing time to be a storyteller. We have moved beyond the simple democratization of storytelling and production tools. Funding, marketing and distribution solutions are commoditized, providing filmmakers numerous opportunities to bring their work to an audience. And now a new phase is arriving, one that merges technology with the creative process. Filmmakers will soon be able to take advantage of a world of connected objects in what has been termed the “Internet of things.” And in this environment, as always, there will be a need for good storytelling to provide a level of understanding, […]
What If 5th Graders Ruled Your Storyworld? By Lance Weiler
Holly Willis explains what film schools need to explore to stay relevant in the future.
As Vladan Nikolic’s Zenith continues its slow roll-out — finishing its U.S. screenings while premiering on Amazon and iTunes — I thought I’d post on the blog this piece on the film that originally ran in slightly different form in our Winter, 2011 issue. “What is Zenith?” was the question posed on About Top Secret and other conspiracy-related websites last Spring. Paranoid-minded posters jumped in and followed a breadcrumb-trail of online clues relating to everything from the Bavarian Illuminati and fluoridated drinking water to biochemistry and the New World Order. They clicked through a maze of 50 other websites (priestoftruth.com, […]
I’ve been mulling this topic over for a while, as I encounter many filmmakers — usually independent filmmakers — who kind of sneer at the word “transmedia.” They think it’s just marketing, or they don’t understand why people can’t just sit and watch a good film. I wanted to talk a little about this, as I certainly think there are some filmmaking topics transmedia developers need to keep in mind to make the work as a whole really soar. I’ve noticed a number of common traits in several recent high profile transmedia projects that I think can be improved. I’m not […]
Within the space between social networks and our increasingly ubiquitous mobile devices lies a new opportunity for filmmakers.