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After the Party: Surveying the Business and Sales Environment at Cannes
Film business sprang back to life in Cannes this year, with nary a peep from the usual “sky is falling” fearmongers. After two years of virtual markets, dealmakers were thrilled that premiering films could be watched together with international audiences, meetings could be done in person with near-full film slates and projects could be negotiated across territories with support from a multitude of producers. As UTA Independent Film Group’s John McGrath said on a panel at the American Pavilion, festivals and in-person marketplaces create the kind of urgency that drives deals and business. Indeed, there hasn’t been such an abundance […]
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How to Deliver Your Film to a Festival (2022 Edition)
In 2018, I wrote a version of this article1 that treated the exhibition dominance of Digital Cinema Packages (DCP) as a historic certainty. Technology had advanced enough where the cost and/or ability to create a DCP were no longer considered a burden for independent filmmakers. As always with historic certainty, history happened: The COVID-19 pandemic catalyzed the widespread adoption of virtual film festivals. Separately, the call for justice and equality led to the widespread adoption of accessibility features for films. These concurrent developments, combined with the decline of the theatrical market and technological obsolescence, have created an environment that can […]
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Truly Micro: Pete Ohs and Tzvi Friedman on Their Ultra-Low-Budget Features, Jethica and Man
While most producers these days are worried about the latest CPI number—that’s the Cinematic Price Index—one group of filmmakers is, somewhat paradoxically, not: those working on the lower end of the microbudget, or “no-budget,” continuum, producing finished features for the very low five figures. For them, production is retrofitted from whatever money can be raised, and if the price of gas goes up, well, the shoot just has to make do with less in another area. Among such filmmakers, there’s perhaps no one whose model is as stripped-down as Pete Ohs, who recently premiered his latest work, the well-received Jethica, […]
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Bigger Budgets: Inflation and Crew Shortages Slam Independent Film
Crew bases depleted as streamer production gobbles up film and television labor, COVID safety departments continuing to add costs, and then there’s the price of gas—as U.S. production roars back following the 2020 shutdowns, producers in the independent sector are facing new budgetary challenges. In the face of rising costs and labor shortages, budgets for projects on ice since 2019 require revision, and the sticker shock is significant. Whether or not these increases are, to use economic parlance, transitory or persistent, they are right now making life more challenging for independent producers. To put it bluntly: Independent features are getting […]
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Positive Endeavor: CPC London on Striking Affordable 35mm Prints
In February 2020, I attended a screening of Josh and Benny Safdie’s Uncut Gems at Quentin Tarantino’s New Beverly Cinema, a venue widely known and admired among film enthusiasts for its devotion to celluloid exhibition. I was awestruck by the exquisite 35mm presentation of a movie I had previously—like everyone else in the world—only seen projected digitally, and even more astonished when I spoke with the Safdie brothers afterward and learned how simple it was for them to strike a flawless 35mm print from their digital source. Back in 2005, when I directed Bad Reputation, a microbudget horror movie shot […]
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Commercial Breaks: How AVOD is Providing Independent Film Distribution Opportunities
As theatrical audiences continue to shrink due to COVID, DVD and Blu-ray sales wane and, for filmmakers, streamer licensing deals trend lower as companies prioritize original production, the film sales distribution business is transforming in real time. We’re now in the age of hybrid windowing, and with it a lot of head scratching and uncertainty. But hopeful independent filmmakers, sales agents and distributors are finding that one release model is generating unexpected upticks in revenue: AVOD (advertising-supported video on demand). “According to trade news and distributors I speak with, AVOD is one of the fastest growing categories and buyers for […]
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The (Approximately) 30 Movies of 2021 Shot on 35mm
As I began, for the eighth year in a row (!), to research the year’s U.S. releases shot in 35mm1, the two movie events I was personally anticipating didn’t primarily revolve around that format. One was Anthology Film Archives’s pandemic-delayed retrospective of Canadian experimental filmmaker, multihyphenate artist and all-round hero Michael Snow—initially scheduled for March 2020, finally screened in December and finished just before Omicron started surging around me. Most of his films were shot and shown on 16mm, making the few 35mm inclusions startling for their comparative, immediately perceptible sharpness and sheer volume. I went all in, taking a […]
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After the Goldrush: NFTS, the Blockchain and Independent Film
“One week, I didn’t know what an NFT was,” says producer and director Adam Benzine. “Seven days later, I had the first film out as an NFT, and seven days after that, CNN wanted me on as an expert on NFTs.” Benzine is referring to a time just a few months ago—March 2021—when his documentary, Claude Lanzmann: Spectres of the Shoah, a 2015 short about the maker of the classic Holocaust documentary Shoah, was announced as the “first Academy Award nominee to be released as an NFT.” Issued on the Rarible NFT trading site, Benzine’s NFTs (they were released in […]
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Getting Started with NFTs on Hic Et Nunc
Hic Et Nunc (HEN) launched in March. The site and interface have been growing rapidly and are still evolving. Here is how to get started on the platform. Setting up a wallet Your wallet will hold your cryptocurrency and enable you to buy and sell. It’s also how you connect, or log in, to HEN. We’ll focus on the Temple and Kukai wallets, which at different points have been recommended by HEN. These options store your data locally on your computer. When setting up a wallet, you’ll be presented with an automatically generated 8- to 12-word seed phrase. You’ll need […]
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Technology Tailwinds — Where Are They Taking Us?
The following article was originally published in Filmmaker‘s Winter, 2021 edition. Digital technologies, incessantly lurching forward, are the ground we filmmakers stand on. No wonder we’re often unsteady on our feet. The pandemic has only become an accelerant. Although FaceTime and Skype were around awhile before both became verbs, it took the exigencies of the pandemic to flood our lives with Zoom calling, a digital convenience that has reshaped our relationship to proximity, travel and geography. Just ask Joe Biden. Doesn’t every production meeting now take place on Zoom? Production practices with renewed COVID relevance include use of zooms instead […]
