Go backBack to selection

Editor’s Letter

in Issues
on Jun 27, 2024

As I type this editor’s note, Apple’s annual Worldwide Developers Conference, which I’ve had on YouTube in the background, has just ended. As many of you already know, the flagship announcement this year had to do with AI. Apple has dubbed its use of artificial intelligence “Apple Intelligence,” which refers to its systemwide integration across Apple operating systems and apps, use of in-house tools and privatized cloud servers. Its rebranding of the term “AI,” which didn’t even require them to change the initials, is a clever marketing move, as it elides the fact that Apple has shunned the use of […]

© 2024 Filmmaker Magazine. All Rights Reserved. A Publication of The Gotham