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Berlin Film Festival
How does one best measure the success ofa film festival? Are record-breaking ticket sales enough, or do other factors, such as quality of the films screened, quantity of A-list celebrities walking the red carpet and overall “buzz” generated, come into play? If revenue is the sole gauge, then there’s no question that the Internationale Filmfestspiele Berlin (colloquially known as the Berlinale) is one of the world’s most prosperous annual film events. By 7 a.m. each morning of the 10-day festival, hundreds of sleepy Berliners can be found queuing up at the makeshift ticket office in the Potsdamer Platz shopping mall, […]
