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Vimeo to Team with Crowdfunding Platforms
It’s a busy 10 days for news breaks as Sundance is now officially underway. To start things off, Vimeo has just announced its partnership with crowdfunding platforms Indiegogo, Kickstarter and Seed&Spark, in a program that will allow them to cherry pick projects that have raised at least $10,000 for an exclusive digital premiere window on Vimeo on Demand. In exchange, the filmmakers will receive free Vimeo Pro accounts and access to a $500,000 Audience Development Fund to aid in project promotion.
This announcement comes on the heals of Vimeo’s acquisition of 13 TIFF titles that will stream exclusively on VoD for 30 days. Said General Manager of Audience Networks, Greg Clayman, “Vimeo is committed to empowering filmmakers with the world’s best platform for direct distribution. While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web.” They certainly are making strides in the right direction.
