Distribution
Filmmaking - Distribution
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Seed&Spark Partners with American Express’ Digital Distribution Service
On Monday, it was announced that the crowdfunding and streaming platform Seed&Spark would partner with American Express’ AmEx NOW distribution service in an effort to bring their titles to an audience of 67 million households. AmEx will select five films a month (both shorts and features) from Seed&Spark’s library to screen on their interactive TV channel, AmEx NOW. The first crop of films includes features Like The Water, The Man Who Ate New Orleans, Mana’olana: Paddle for Hope, and shorts Tick Tock Time Emporium and Lex. Filmmaker spoke to Seed&Spark’s Director of Content, Amanda Trokan, about the details of the new initiative and the open submissions process. Filmmaker: In collaborating […]
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Data Points Emerge in the VOD Landscape
Lately, it’s seemed like I’ve been inadvertently launching a weekly VOD column, but here is yet another contrarian and unexpected entry in the financially-shrouded market’s set of data points. Over the weekend, Radius-TWC released their digital grosses for The Unknown Known and 20 Feet From Stardom at $1 million and $1.3 million, respectively. In the exclusive report, co-president Tom Quinn offered his reasoning behind the films’ release strategies (“Errol Morris has a heavy following on Twitter”), while the author Brian Brooks points out that although VOD is assumed to be a major source of revenue, “some execs have noted that tabulating nontheatrical grosses is inherently not the […]
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Make it More than a Movie: Incentivizing Audiences to Watch Independent Film
Earlier today, No Film School ran a transparency-friendly guest post by VHX about the bonus features included on the film Stripped. The filmmakers offer six distinct packages for purchase through the platform, each of which includes varying degrees of bonus content. The most expensive option at $49.99 — with 16 hours of additional content — accounted for 23% of their film sales and 48% of revenue. VHX determined that majority of these purchases came from pre-existing Kickstarter fans but also genuinely curious consumers who watched the doc on iTunes, etc., and liked it enough to head to their site for more. Since VHX compiled the above data, the […]
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Streaming More Eco-Friendly Than DVDs, Study (Sort Of) Says
A study published last week in the journal Environmental Research Letters under the self-explanatory title “The energy and greenhouse-gas implications of internet video streaming in the United States” looks at numbers from 2011 to conclude that streaming services and servers have become much more energy efficient. As a result, streaming consumes significantly less energy and emits less carbon dioxide than the manufacture and distribution of DVDs. (This is all explained in plain language here and here). The easy-to-extrapolate conclusion is not only that streaming is the increasingly dominant distribution platform of choice but that that turns out to be a […]
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VHX Launches Transparency Aggregate “Stats”
Last year, John Sloss volunteered the closely guarded VOD and digital returns on Escape From Tomorrow, daring his competitors to do the same for their release catalogues. Unfortunately, not much came of this Multi-Screen Gross transparency crusade, but VHX, the digital distribution platform, has now launched “Stats,” a regularly updated infographic that details revenues and transactions. “We’re big believers in transparency and knowledge-sharing,” reads the announcement, “and it’s time to put our money revenue stats where our mouth is.” An aggregate in the truest sense as it provides no insight into individual titles, “Stats” nonetheless offers an idea of how to best reach your audience. The page breaks […]
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Vimeo Launches Original Programming with High Maintenance Web Series
Following in the footsteps of Netflix, Hulu, Amazon et al., Vimeo has boarded the original programming train with its acquisition of 25 New Faces’ Ben Sinclair and Katja Blichfeld’s wonderful web series High Maintenance. Sinclair and Blichfeld began posting episodes of the serial, which stars Sinclair as a pot dealer who services a rotating ensemble, on Vimeo last year. In an email, Blichfeld said the following of their decision to join forces with Vimeo, “We have full creative control (writing, casting, etc.) of our work, which is unique. The episodes can vary in length as well. Basically we get to do High Maintenance […]
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Case Studies and How Tos: Selling Your Film Abroad
In navigating the distribution market, many independent filmmakers channel their efforts toward domestic deals. While it is an understandable preoccupation, a new collection from The Film Collaborative entitled Selling Your Film Outside the U.S. offers some substantial insights on how to position your film in the lucrative territory of overseas VOD. In her section Carpe Diem for Indie Filmmakers in the Digital/VOD Sector, Wendy Bernfeld breaks down the differences in transactional vs. subscription vs. ad-supported VOD deals, and determines varying revenue shares for each. She looks at what does well with audiences and ventures how to connect your film to a platform […]
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How To Sell Your Movie at AFM: Unconventional Tips From the Moonshine Kingdom Team
If making a movie seems like a Herculean task, selling it can be even harder. You have to work festivals, industry contacts and many other avenues in the hope of finding a buyer. When Mooshine Kingdom‘s director Milton Horowitz and cinematographer Ryan Forte went to American Film Market (AFM), they decided to take a slightly different approach by going as exhibitors rather than as filmmakers. “I noticed that it said if you go as an exhibitor, you get access to the buyers list,” Horowitz says. “We thought, ‘That’s what we need, we need the buyers list.’” Though it was more […]
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Distributing the Cause of Dam Removal: Patagonia’s Push for DamNation
Arriving in theaters this weekend following its SXSW premiere is DamNation, Ben Knight and Travis Rummel’s ecological advocacy documentary supporting the removal of obsolete dams. Funded and distributed by Patagonia — and the winner of SXSW’s Documentary Spotlight Audience Award — DamNation and its release are a study, says Sub-Genre’s Brian Newman, in “how a brand can use film to create impact.” Newman is the film’s marketing and distribution consultant, and along with the company and other partners he’s implementing an innovative campaign employing Patagonia’s customer base, collapsed release windows, partnerships with affinity groups and the old-fashioned hustling of DVDs. […]
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Has Twitter Displaced the DVD Commentary Track?
At Medium, tech pundit and DVD commentary track lover M.G. Siegler has a good idea for Twitter: make Twitter live chats and comment streams replayable. Citing the fact that the great DVD commentary tracks of yore have gone by the wayside in today’s downloadable and streamed world (really, Apple, would it be so hard to provide a Criterion commentary track as an extra download?), Siegler suggests that director chats and even fan talkback be stored and then able to be replayed by new viewers watching films on their own schedules. Inspired by Anthony Bourdain’s live tweeting during his CNN Parts […]
