Distribution
Filmmaking - Distribution
-
On James Schamus and Focus Features
Yesterday’s sad news that James Schamus is leaving Focus Features, the company he co-founded 11 years ago, and that the New York office is being shut down is a blow — a blow to not only the filmmakers supported by Focus and the company’s employees but also our broader independent film community. Schamus is unique and irreplaceable, and his particular strengths are ones we have needed and relied upon. These strengths include his defining concept of what a 21st-century specialty distributor could be, one that demonstrated smart-minded business practices while cracking its door open to allow outsider voices, subversive points […]
-
Hacking Arts – Using Technology To Connect With Your Audience
Hacking Arts, a two-day event to “explore the intersection of arts and entertainment, technology and entrepreneurship” was held this last weekend at MIT’s Media Lab. The first day consisted of panels and product demos, while the rest of the event was devoted to participants working together to come up with new ideas in various topic areas, from mobile to art education. The panel sessions of the first day had a strong tilt towards art distribution and finding and interacting with your audience in the connected world. The music panel, titled “Social Sound: Music Fans Get Involved,” featured Kristen Bender from […]
-
Seed&Spark’s WestFest: Streaming to Theaters
Both a selective crowdfunding site and curated streaming platform, Seed&Spark has proven itself a unique enclave for filmmakers and viewers since its inception in 2012. From October 1-3, the hybrid will fully realize its “Cinema” component with a three-part film program at The HUB LA. Screening a total of six films from the recently launched Conversation series, the festival calls upon S&S founder Emily Best, Sundance programmer Christine Davila, and Twitch Film editor Ben Umstead to bring their selections to a live format. Filmmaker spoke with Seed&Spark’s director of content, Amanda Trokan, about the unprecedented event, and bridging the gap between online and […]
-
Seven Tips on How to Utilize Your Audience from Peter Broderick
The IFP Independent Filmmaker Conference’s “Blitz Wisdom” panels are quick, TED-like talks from filmmakers and folks in the industry discussing their projects and/or offering tips and pointers. During Monday’s “Blitz Wisdom” session with Peter Broderick, President of Paradigm Consulting (helping filmmakers develop distribution and social media strategies), we learned some great tips on how maintaining a relationship with your audience after they’ve left the theater can help you develop a sustainable model of revenue. Here are Broderick’s seven key ways your audience can be utilized to help your independent project: 1. Direct Funding – Once you’ve identified your audience and have their […]
-
Disturbing the Power Structure? Citizen Koch and the Sponsorship of Public Television
One of the more lively discussions I’ve seen so far at the Independent Filmmaker Conference, “When Documentaries Disturb the Power Structure,” included a panel of heavy-hitters from the documentary world including both filmmakers (Eugene Jarecki, the director of The House I Live In; Rachel Grady, the director of Detropia; and Tia Lessin and Carl Deal the directors of Citizen Koch) and representatives from public broadcast (Mette Hoffmann Meyer, the head of documentary and co-productions at DR TV/Danish Broadcasting Television and Claire Aguilar, Executive Content Advisor for ITVS/Independent Television Service), all moderated by Deidre Haj, Executive Director of the Full Frame Documentary Film […]
-
What Opera and Sharknado Can Teach Independent Film
The other day, Liesl Copland at WME gave a wonderfully frightening talk at the Toronto Film Festival bemoaning the “analytic black holes” of streaming and VOD platforms. She’s absolutely right: filmmakers and even their distributors have no idea how many people are seeing their movies, paying how much money, and barely knowing when and where they’re available. We have more luck knowing how many people are pirating our films on BitTorrent! Theatrical presentation is still the emotional gold standard of independent film: we make movies to be shown in front of audiences. OK, but other than playing at film festivals […]
-
“It’s a Nice Little Movie, But It Isn’t Commercial:” The Theatrical Self-Distribution of Northern Lights
The following is an abridged version of a report on the self-distribution of the 1978 U.S. indie Northern Lights, directed by John Hanson and Rob Nilsson, written shortly after the film’s release by Hanson himself. The winner of the Camera D’Or at the Cannes Film Festival in 1979, Hanson and Nilsson’s film is being released by Artists Public Domain/Cinema Conservancy and opens at Film Forum on September 2o. The distribution of Northern Lights was both unusual and unique. Instead of opening in New York, getting reviews, moving to the biggest cities in the country and gradually spreading out to the […]
-
Liesl Copland on the “Analytic Black Holes” of Netflix, iTunes and Amazon
A filmmaker called me the other day, asking if I could think of some comps for his movie. You know, other movies whose marketplace performance would indicate that there is a paying audience for his demographically-similar picture. He named a title he really liked and said he was shocked to see via Box Office Mojo that it had done so poorly. Indeed, its reported box office was in the five figures. The very low five figures. “But that box-office figure is misleading,” I replied. “The film was bought by a company whose strategy is to release on VOD and digital […]
-
12 Steps to Avoid Going Broke Applying to Film Festivals
The author of this guest essay is a filmmaker whose most recent film is Between Us. He is also the co-founder of the Slamdance Film Festival. — Editor I recently wrote an article about 12 Steps to a Saner Festival Plan in which I suggested the volume-method of festivals: Get your film into as many festivals as you can, and build momentum from one to the next. Unfortunately, a lot of people read that article. And the one consistent question I’m getting is if we’re broke filmmakers, how can we afford to apply to so many festivals? Chances are you […]
-
Film Festivals and the Future of Streaming
When was the last time your film was screened at a festival? When was the last time you attended a film festival? It’s very tough getting selected for a choice festival slot, but many of the leading festivals are taking advantage of video streaming to promote themselves as well as films they present. Festival streaming provides indie makers an opportunity to jump into distribution and make back some needed revenue. In addition, it allows audiences a way to check out some of the hot new festival hits. Last year, Sundance offered nine short films for streaming and has also made […]
