Distribution
Filmmaking - Distribution
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The Intersection of Film and Live Music: Jem Cohen’s We Have an Anchor
Jem Cohen is back at BAM with the New York premiere of We Have an Anchor — a hybrid documentary that blends projections of landscapes in a variety of formats (Super 8, 16mm, HD), poetry and newspaper clippings to the sounds of a live score by an indie rock supergroup featuring members of Fugazi, Godspeed You! Black Emperor and more. A spiritual sequel to 2008’s Evening’s Civil Twilight in Empires of Tin, We Have an Anchor is an exploration of place (specifically Nova Scotia, more specifically Cape Breton) utilizing footage Cohen has shot over the last 10 years. Cohen departs […]
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An End to First-Sale for Movies?
Do you still buy newspapers, books or CDs? For the latest film or a classic flick, do you collect DVDs or subscribe to a “cloud” service like Netflix Instant, Amazon Instant Video, Hulu Plus, Google Movies/You Tube Premium or iTunes? A half-century ago, people went to theaters to watch a movie. In the wake of the Supreme Court’s 1984 Sony decision, movie-viewing habits began to change. The Court permitted TV viewers to download copyrighted programming to their videocassette recorder (VCR) and record it onto a cassette tape. The Court’s decision was based on what is known as the “first-sale doctrine.” […]
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Leading the Way in Non-Traditional Distribution: Jonathan Goodman Levitt’s Follow the Leader
Jonathan Goodman Levitt’s Follow the Leader may have recently won the Jury Prize in the Feature Film Competition at the 2013 Northside Festival in Brooklyn, but its DIY distinction lies far beyond what’s captured in front of the lens. Over the course of three years, Levitt’s doc trails a trio of high school class presidents (and aspiring U.S. presidents) – all male and all hailing from one of the original 13 Colonies (Virginia, Massachusetts and Pennsylvania). Even more remarkable than these teenagers’ evolving attitudes, though, is the director’s distribution game plan, deployed with the targeted precision of a political campaign. […]
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A Strange Baby in the Machine
After winning the Austin Film Festival, your producers tell you that you’ve gotten picked up for distribution by Tribeca Films. This is good news. Almost the best case scenario for a small art movie made with a $150,000 budget in 2013. Your weird little movie will get a limited theatrical release, coupled with a wide VOD online release. Great. But when the jig is up, and the wine has worn, the celebration turns back into reality. The next week, you get on a conference call with six distant voices from Tribeca. They’ll be the ones putting out your film. They […]
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In the Age of Digital Disruption, What is a Movie?
What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set? Is a movie the once-upon-a-time full-motion b&w and color images of The Wizard of Oz or the grand panorama of Lawrence of Arabia – or is it the stories they tell? Is a TV show the grainy images distributed through a broadcast or cable system and displayed on a tiny living-room set shows – or is Edward R. Murrow, I Love Lucy or Elvis on The Ed Sullivan Show? When is a movie […]
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How Google Search Drives Moviegoing
When I sit down with a filmmaker to discuss their latest project I almost always discover that in their rush to build an audience and leverage the power of social they have completely forgotten about search. This baffles me — you only have to look to your own browsing habits to know that the major search engines are the portal through which most of us experience the web. Google collects untold amounts of data about our search habits and viewing patterns as we use their sites. They then take this enormous sea of data and analyze it to try and establish links between […]
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Irregular Warfare: Marketing Snow On Tha Bluff
Snow On Tha Bluff is a film that I produced that illuminates Atlanta’s forgotten neighborhood, The Bluff, known for its violent crime, heroin market and extreme poverty. The film follows real-life criminal Curtis Snow as he robs drug dealers and attempts to provide for his child. The most controversial element of our film is that some of the footage is real while other scenes are staged. After our films are in the can, we as filmmakers are met with the daunting task of marketing our work. Our eyes are met with a towering cascade of media everyday, and, for any […]
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Indie Game: The Movie Filmmakers Announce New Special Edition
Lisanne Pajot and James Swirsky, directors of Indie Game: The Movie, are not only skilled filmmakers but also very savvy businesspeople. They chose to self-distribute their film rather than sell themselves short by giving it away to a distributor, and did a brilliant job of connecting with their audience and maximizing the potential of their product. (You can read their evolved thinking on self-distribution in a Filmmaker article they penned earlier this year.) Now the pair say they have reached “the end of a life-changing, 3-year odyssey” of Indie Game with the just-announced the release of a Special Edition, which […]
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Will “Unbundling” Kill Cable?
Digital disruption is restructuring the media industries. New production, distribution and display technologies shook up publishing (including newspapers, books and magazines), records and home video/DVDs. The cable industry’s day of reckoning may be at hand. A series of disquieting developments in the cable industry have been accumulating. Over the last decade, basic subscribers have declined by nearly 16 percent, to 56.4 million in 2012 from 66.9 million in 2001. Consumer viewing habits are changing, with many either abandoning or supplementing their fixed TV set with new devices and multi-screen viewing. More and more households are turning to the Internet for […]
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Foreign Sales 101: What Independents Need to Know About Selling Films Abroad
This article originally appeared in our Summer, 2013 issue. With substantial revenue (sometimes well above 50 percent) coming from exploitation outside of a film’s home country, it is vital that producers know how to target and then structure deals with foreign sales agents. For those beginning to explore international distribution, here are some very basic ideas and concepts about the business of foreign sales to know going in. What is an international sales agent? In simplest terms, an international sales agent is the conduit to your film’s distribution outside of its country of origin. The sales agent will acquire a […]
