Distribution
Filmmaking - Distribution
-
Just How Healthy Is Independent Film Distribution?
Louise Levison, a longtime movie industry watcher, found that 2012 was a deceptively good year for indies. Writing at Baseline Intelligence, she noted “independent box office in North America in 2012 was $4.5 billion and 41.7% of the $10.8 billion total.” She warns, “the one film that I feel made the 2012 indie percentage an anomaly is The Hunger Game.” It grossed $408 million in domestic sales and, without it, the indie share would be 37 percent, in line with what she calculates as the historical annual average of indie films of 35 percent for the period of 2000 to 2011. […]
-
How to Choose a Crowdsourced Theatrical Platform
Since I co-founded the distribution platform OpenIndie in 2009, the direct-to-fan model has matured into an attractive alternative to traditional distribution deals. Theatrical options in particular have increased dramatically, and success stories have grown from the few to the many. Having moved on from OpenIndie earlier this year, I will be writing a series of articles for Filmmaker on the new ways in which technology can enable distribution for independent filmmakers. In this first post, I’ll reflect on the theatrical space, highlight a range of the available crowdsourced theatrical platforms, and discuss their differences and the opportunities they present for filmmakers. The […]
-
Ornana’s euphonia Now Free to Watch on Vimeo
Though the film only debuted at SXSW last month, Ornana’s euphonia is already out in the world, with the six-man collective we selected for our 2012 “25 New Faces” opting to generously stream it for free on Vimeo. I’ve been a huge fan of the film since I saw it in rough cut last summer, and it solidified my conviction that director Danny Madden and his collaborators — wh0 had previously made the charming animated short (notes on) biology — were on to something special. To further whet you appetitite, here’s Scott’s take on the film from SXSW: A real […]
-
Why Filmmaking is Like Software Design
Before becoming a filmmaker I spent 15 years designing software. Started out as a Mac OS programmer and then moved to Microsoft Windows. My endeavors included all things visual—from icon design and screen layout, to the more abstract design patterns found in system architecture and coding. What I discovered along the way was that the most elegant solutions—the products that worked best, most reliably, and resonated strongly with their user base—were always the most simple and minimalist in design. And there was always room for improvement via testing, focus groups, and refactoring (a techie word for the iterative process of […]
-
YouTube’s Aggressive Move into Original Content
Google’s YouTube is now into its second round of a long-term plan to remake the “original content” landscape. In the process, it is challenging the established broadcast and cable networks through its own Internet-based TV programming service. In 2011, YouTube began funding an estimated 160 ventures to feed a streaming Over-the-Top (OTT) programming service. It supported ventures involving Tom Hanks, Amy Poehler and others to produce new programs and signed up big-name talent like Madonna, Jay-Z and Ashton Kutcher to “curate” branded channels. It also supported dozens of start-ups run by established indie makers and others. AdAge found that among the […]
-
Tugg Co-Founder Nicolas Gonda on Curators, Brand Ambassadors and Artist Entrepreneurship
Celebrating its first anniversary at SXSW 2013 was Tugg, the web-based, theatrical-on-demand platform that allows movie fans to create their own theatrical events while also providing exhibition opportunities for both studio and indie films. The company used SXSW to launch its new website, which offers greater analytics tools for event promoters, and co-founder Nicolas Gonda was on hand to talk up some of Tugg’s recent milestones. Those include the theatrical run of Honor Flight, a doc about World War 2 veterans that, according to Tugg, scored 56% of its total theatrical box-office via the platform. After a limited theatrical run […]
-
At CPAC, Republicans Rev Up Conservative Cinema
The winner of the 2012 Academy Award for Best Documentary Feature was Searching for Sugar Man, directed by Malik Bendjelloul and produced by Simon Chinn. Released in July 2012, it grossed $3,536,058 in box office sales. By year-end 2012, the other four finalists took in a total of $1,724,657. This breaks down as follows: The Gatekeepers, director Dror Moreh and produced by Philippa Kowarsky and Estelle Fialon ($1,418,694); How to Survive a Plague, directed by David France and produced by Howard Gertler ($132,055); 5 Broken Cameras, co-directed by Emad Burnat and Guy Davidi ($101,940); and The Invisible War, directed by Kirby […]
-
Five Different Routes to a Web Series
The web series can take many shapes, from a no-budget serial made in high-school media classes to Joss Whedon’s Dr. Horrible’s Sing-Along Blog to Netflix’s long-format House of Cards. These are just three of probably thousands of web series out there produced, written, and directed specifically for the Internet. But there are other roads to web series. Here are five of them. The Longish Short Film Repurposed into a Web Series Filmmaking partners Jacob Hensberry and Ken Cook had plan for their short film, Planet X, a stylized, modern romantic comedy with sci-fi leanings. “We were going to use the […]
-
Dissecting My Brooklyn’s Success
Over at the IFP website, Filmmaker‘s Associate Editor Dan Schoenbrun has a comprehensive case study of Kelly Anderson’s My Brooklyn. The doc has had unprecedented success at the reRun Theater, selling out countless shows and bringing highly engaged audiences to the theater to both watch the film and discuss the issues it tackles surrounding local gentrification. Here’s a few choice extracts. Firstly, Anderson discussing “event-izing” screenings: I think that it gets at this deep question of – why do you make films? Maybe that’s what people need to do – sit back and think about why they made the film that they made. Do you just […]
-
Torrenters, Six Strikes and You’re Out!
Has a peculiar notice popped up on either your TV set or computer reading: “Copyright Alert! #1”? This notice is the first of six that digital communications users will receive as part of the Copyright Alert System (CAS). Having failed to get Congress to adopt the SOPA/PIPA legislation last year, the movie and record industry trade associations, the MPAA and RIAA, respectively, have taken a second bite at the apple in their effort to address the problem of illegal downloading of copyrighted entertainment content. CAS, which went into effect on February 25, ties the major content trade associations to the […]
