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On-Demand Culture
In April 2012, comedian Mark Malkoff embarked on an extraordinary challenge when he set out to use his Netflix account to watch as many streaming movies as possible over the course of one month. Reasoning that he wanted to get the best value possible for his $7.99 monthly subscription, Malkoff pushed Netflix’s promise of a deep catalog of streaming movies to absurd lengths, managing to watch 252 movies — about eight titles per day — and bringing his cost per film to an impressively low three cents. The stunt helped to illustrate how easily and cheaply consumers can access and […]
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How to Do a Festival Q&A
The credits roll, there is applause, and not too many people walked out. The festival premiere of your debut film is over. You relax, a year’s worth of stress magically departing your body. Sure, there will be tough times ahead; distribution is difficult. But, for the moment, you congratulate yourself on a job well done. But don’t relax too much, warn a trio of festival heads. Your next big job as a director looms sooner than you think. The audience Q&A you’ll lead in just a minute or two is surprisingly important when it comes to your film’s future life. […]
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FCP X and the Future of Editing
Editing is older than motion pictures. The ordering and pacing of dialogues, scenes, entrances and exits to build conflict and resolution have long defined Western theater, from Aeschylus’s Oresteia to Wagner’s The Ring of the Nibelung [Der Ring Des Nibelungen]. It was the insertion of first-person thoughts into dialogue and plot that modernized 18th- and 19th-century novels and clever sequencing of mechanically animated magic lantern glass slides that thrilled Victorian audiences to popular epics like Ben-Hur.
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New Media, New Cuts
The future of editing may not lie in the tools editors use but the new formats that feature their work.
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The App Revolution
There is a saying I once heard: “Once you change the method of distribution, the product has to change.” This itself is a take on the idea that distribution defines the product. You see this around every day in the products you buy. Cars are influenced by the dealership networks that sell them. Phones by the mobile network operators and the choice of computer you use at work by whatever the IT department or value-added reseller prefers to work with. Mass-market restaurants offer what can be sold by wholesalers — typically frozen, long shelf-life staples. Almost every product category is shaped more by […]
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Investing in Audience
There’s something we should have learned in the last five years, which is the most important lesson we can carry into the next 20 years: ignore audience at your own peril. For a while now, indie film’s m.o. has been, “Build it and they will come.” Well, audiences have stopped coming. A few years ago, if you asked a young indie filmmaker who his or her audience was, you heard “everyone.” Nowadays, ask an indie filmmaker about audience and most likely you get “I don’t know,” or perhaps just panicked silence. But we keep making thousands of indie films a […]
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Editing Life of Pi
At the start of my interview with Tim Squyres, the editor of most of Ang Lee’s films, including his latest, Life of Pi, I tell him how much I like the movie. I say that I know I like it because its images, its ingeniously affecting conclusion, and, most of all, the headspace it created for me have lingered for days. Upon waking each morning, scenes have come flooding back. And the subtleties of the film’s ending, which contains a rich meditation on the role stories play in our lives, have resonated in my mind in unexpected ways. “I get […]
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Mood Reels and Lookbooks: In Today’s Pitches, the Image Comes First
The pitch — boiled down to its simplest terms, it’s when someone with an idea tries to sell it to someone with the money or resources to get it made. Writers and directors can pitch their own original ideas or pitch their creative skills to win a job on an already-developed for-hire project. For decades, these pitches were purely verbal. They were about “being good in the room.” But today the pitch game is changing, and it’s a harder game to play than ever before. A great verbal presentation is still key, but filmmakers are increasingly supplementing their pitches with […]
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The Shooting Parties
John Cassavetes once described the role of the director as essentially indirect: “I don’t direct the film. I set up an atmosphere and the atmosphere directs.” Atmosphere and budget may seem like two very different issues, one ephemeral and elusive, the other pragmatic and denumerable, but in practice they are intimately linked. Decisions regarding the selection and number of cast, crew and locations; the scheduled duration and pace of the shoot; the resources at its disposal—each choice is at least partially determined by financial limitations, and each, in turn, affects the atmosphere of a production and the qualities of the […]
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Alternate Routes
As the keynote speaker at the Los Angeles Film Festival this June, Chris McGurk, of digital theatrical distribution platform Cinedigm, described seven signs of a resurging indie film industry — an “indie renaissance,” he called it. Most of his bullet points had to do with the ways in which digital technology and social media allow for new ways to program for and reach audiences in theaters and online. “Just as happened in the ’80s,” he said, “there is an exploding demand for filmed entertainment. There is huge competition now going on between all of these digital retailers. It’s an ‘arms […]
