Why Too Many Movies Aren’t Necessarily a Problem

There are too many movies, so says The New York Times, Salon.com and The Wrap. And that’s a bad thing. It’s that old law of supply and demand at work, they argue, with an abundance of titles over-saturating the marketplace and sabotaging the sustainability of the art film business. But some distribution professionals respond with a contrary and more nuanced view. There may be a lot of movies being made in the new millennium, but the ever-expanding entertainment universe is here to sort things out. “It’s like saying there are too many books or too many paintings or too much…  Read more

Hits & Misses

By the end of 2013, the most pressing question facing Hollywood was already old news for indies: multiplatform viewing is here, and particularly for independents, it’s here to stay. A significant source of revenue, in most cases, and a crucial method of finding an audience, the iTunes-Cable VOD and direct-to-consumer release has increasingly become an integral, if not principal, part of filmmakers’ distribution strategies. And yet, the irony of the past year in indie film is that much of the business was reliant on that hoary, old-fashioned, windowed release. For every VOD breakout surprise such as Drinking Buddies or Only…  Read more

Bad Metrics

Even if you don’t know baseball, you probably know the term “batting average” (or BA), which is widely used as the best measure of a batter’s prowess. Defined as the number of hits divided by the number of times at bat, it’s reported as a decimal number (i.e., .300 refers to the praiseworthy remark “batting 300”). The three all-time BA leaders are Ty Cobb (.366), Roger Hornsby (.358) and Joe Jackson (.356). But some baseball insiders have criticized the metric because it doesn’t account for the quality of those “at bats.” For many, it’s a shortsighted statistic that elides the…  Read more

A Business of Ignorance?

The impact of digital distribution on the indie film landscape has been vast. First, film titles began to inch up the alphabet toward the letter “A” to get noticed at the top of VOD listings. The latest development: Find a young TV star with a solid online fan base and you’re gold. “I’m seeing more and more films leveraging up-and-coming TV actors that have social media profiles,” says Erick Opeka, senior vice president of digital distribution at Cinedigm Entertainment. “Those audiences can’t wait to consume more product that features their favorite actors. The films come out of nowhere and storm…  Read more

The Invisible Filmmakers

Black films don’t travel. It’s one of the oldest clichés in the movie business. And it may be as true today as it was 20 years ago when producer Andrew Vajna famously declared, “There are no black actors today [who] mean anything to the foreign marketplace.” Hollywood may have made some headway in overcoming the racial road-blocks that exist in overseas markets; the foreign box-office for Quentin Tarantino’s Jamie Foxx-starring Django Unchained, for example, has well surpassed domestic sales, as did, surprisingly, Martin Lawrence’s 2011 comedy Big Mommas: Like Father, Like Son. But those films remain the exception, not the…  Read more